11 Easy Tips on How to Organize a Sustainable Event

Julie Starr • October 24, 2020



Going green should no longer be the last thought when it is time to plan an event. No matter the type of event or how big it is, you should always consider how it will impact the environment. The global event and meeting industry is worth a whopping $840 million , with a quarter of the amount being the programs’ marketing budgets. Many companies might feel that using a much greener approach might be expensive, however, when you carefully examine a more environmentally friendly event, you will find that they are, in fact, more budget-friendly. 

Thankfully, there are newer innovations that help when it comes to planning green programs. As people are continuously growing to become more climate-conscious , it might not be long before organizing sustainable events becomes a requirement. So, what can you do if you find yourself planning an event? Here are a few sustainable tips:

Select a green venue
 It would not help to host an event at a location that does not adopt climate-friendly practices or is not particularly green. One of the best things you can do is select an eco-friendly venue that would reduce your carbon footprint. So, when you are planning your next event, consider a modern-day location with upgraded systems designed to conserve water, electricity, and smart temperature control. You can also ask about your venue’s waste management process, including their composting or recycling policies. If you cannot find a green-accredited space, you can look for one that still has some concrete environmentally friendly policies or practices. 

Use a green meeting calculator
 If you are having trouble finding a suitable eco-friendly destination, the International Civil Aviation Organization (ICAO) is here to help you. ICAO has created an app to help you find meeting venues or locations that will have the lowest impact on your carbon emissions. 

The calculator will rank the best destination for your event based on your number of guests and your current location. You can download the app from Google Playstore or the Apple Store. 

Include locally sourced foods in your menu
 When planning a sustainable event, you should strongly consider what kinds of food to include in your menu. For best results, opt for local and seasonal fruits, vegetables, and meats where possible. Eating seasonal or local might seem like a recent trend or fad, but it does have its advantages. Local foods have a richer flavor and are more nutritious. It is also cost-efficient to eat local or seasonal as it reduces storage and transportation costs. 

Donate any leftovers
 Food waste is a significant environmental issue. Aside from that, we end up wasting the resources that go into preparing that food as well. When we waste food, we end up wasting nearly a quarter of water supply in the form of uneaten foods. It also comes with a massive carbon footprint burden because it releases methane, a potent greenhouse gas when food is left to rot. So, instead of throwing any leftover dishes after an event, you can choose to donate to soup kitchens or local charities. You can check with your venue if they have any donation programs. That way, you can make an impact. Ideally, to reduce food wastage, you can ask your attendees’ dietary requirements in advance to help you get a clearer idea of how much food to order for your event. Additionally, you can also opt to have plated meals instead of a buffet. 

Plan sustainable or environmentally friendly activities

Activities are a great way to keep your event guests attentive and thoroughly entertained. If you are looking to have an eco-friendlier program, you can develop some sustainable activities; you can organize tree-planting exercises or even beach clean-ups. These team-building activities will keep them active and learn more about their environment. Plus, your guests will feel more fulfilled for helping protect the environment. 

Use sustainable cutlery and packaging
 Plastic cutlery, bottles, and Styrofoam are harmful to the environment because they do not decompose as quickly as organic compounds do. It can take up to 1000 years for plastic to decompose in a landfill because the chemical bonds in those materials are not present in nature. Therefore, there are no naturally occurring elements to help break it down. When trying to practice sustainable eating at events, the best option is to use reusable cutlery. Get rid of all the plasticware including all straws, plastic spoons, and even plastic decor. Instead of providing water bottles, you can have water stations or fountains installed. You can see this as a way to get more creative and look out for biodegradable or compostable items to use instead. 

Go paperless
 Most events typically tend to use a lot of paper. Sometimes, even your venue might provide you with branded notepads and plastic pens to help attendees make short notes during the program. Plus, you might have to print out brochures, program line ups, invitation cards, and so on. While these papers might look nice, the sad fact is that more than half of them end up in waste bins at the end of the day. Not only would it negatively impact the environment, but you would have lost a whole lot more money.

So, what can you do to reduce the amount of paper at an event? The answer is quite simple. Go paperless and digitize everything. Instead of creating an event flyer, you can create a website or an app. Or you can put up your program on event management websites and have guests RSVP. You can also advertise and promote your program via email or social media instead of using traditional media such as billboards and posters. Plus, on the day of the event, ensure that you present everything digitally. You can put up LED screens or project any relevant information.  

Rent all IT equipment
 Typically, event guests and organizers bring their electronic gadgets when attending programs. The problem with guests bringing their laptops, in particular, is that they usually require being placed on a hard surface. Furthermore, they can be quite heavy to carry, depending on the brand. Plus, the average laptop has a five-hour battery life and would require charging. Most laptops are also not energy efficient as you can use up to 45 watts of power to charge them. 

Fortunately, many IT companies allow you to rent tablets or iPads for significant events and conferences. iPad rental has many benefits; not only are they portable and lightweight, but they also have an average battery health of 10 hours. Unlike the laptop, the latest iPads or tablets are super energy efficient and require about 15 watts of power.

Ensure that everyone understands and participates
 If you want to have a genuinely sustainable event, it will require a lot of participation from all key players, including your venue hosts, suppliers, sponsors, and guests. Ensure that you effectively communicate your green efforts and vision to all attendees. Not only will that positively impact your surroundings in the long run, but it will boost your brand’s image. 

Keep logistics in mind
It can also be important to make sure your logistics make sense in light of this consideration. Encourage people to attend your event using greener transport methods, and perhaps even incentivize this by offering discounts to those who do. You may use ID Warehouse tags to enable chaperones to make sure parking is correctly applied, so that no guests need to waste time looking for a parking spot and thus wasting resources, or perhaps you can situate the parking further away to ensure your green space takes more of a precedent, helping you strike a stronger image.

This kind of application not only speaks to your values but sustainability in macro as a practical good, rather than a simple goal you espouse. This, again, will boost your brand’s image with confidence.

Go virtual
 With the ongoing global pandemic, going virtual is the new norm. And, even after the pandemic clears and things go back to normal, not much will change. Therefore, responsible business and event organizers trying to be more environmentally-conscious should strongly consider virtual events and their advantages. Videoconferencing alone is one of the easiest and most effective ways for organizers to help save the planet. This will help reduce the usage of paper, gas, and several other factors that negatively affect the environment. Instead of driving or flying to event centers and contributing to emitting greenhouse gases into the atmosphere, you can simply join any event right from the comfort of your home. 

Include sustainability requirements in your RFPs
 When planning an event, you will need to work with several suppliers to ensure that everything goes on smoothly. However, if you are going for a greener approach, you need to make sure that your suppliers know and understand your requirements. When you are preparing your Request for Proposals (RFP) to suppliers, ensure that they include environmentally friendly services. But it also rests on you to clearly define sustainability requirements in your request and if there are any other extra costs. Ensure that you ask any suppliers for proof of any sustainability services they offer or claims they make. People tend to slap on any “green” titles, so you need to be extra careful and vigilant. 

Well-planned events have a significant reach and can be immensely successful for organizers, and that is why they are trendy. However, it can negatively impact the environment due to the number of resources needed to pull it off. When you finally decide to organize an eco-friendly event or at least have sustainability elements in your schedule, not only will it leave a positive lasting impression on your guests, but you will also positively impact your environment. Hopefully, these tips will help you make the best “green” decisions when planning your next event. 

 

 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.