How To Build A Sustainable Brand

Julie Starr • October 6, 2020



Whilst recent years have seen a steady (and necessary) rise in eco-friendly practices there is still more work to be done to protect the planet for future generations. After all, organizations such as the Natural History Museum declared that we are currently in a state of planetary emergency , meaning change needs to happen sooner rather than later. 

Therefore, it is the responsibility of business owners to implement sustainable practices in their workplace. This can involve reducing the amount of paper used on-site, or switching to green energy suppliers. However, it is also important that you incorporate sustainability into your brand. In doing so, you are setting a strong example for other companies and encouraging customers to be more selective in the companies they work with or purchase from – thus promoting a better, brighter future for the planet.

Ditch the business cards

The days of leaflets and business cards are on a steady decline.  Not only do they use excessive amounts of paper, but they are simply less effective than they were previously. For example, when was the last time you picked up a leaflet on display? In a modern technological world, a strong online presence is much more beneficial to a business, especially if you have a well-designed, easy to use website. 

Designing your website can be a difficult process. However, specialist companies such as H Grant designs , work closely with you to ensure that your website not only represents your brand but also functions in the way in which you want it too. They can carefully curate a website based on your company’s goals – whether you want to increase sales or demonstrate your wealth of knowledge to your target audience. 

In order to represent your brand’s commitment to sustainability, be sure to include a page on your site that details the work you are doing to protect the environment. This could include information such as your energy supplier or how you are reducing waste. 

Utilize social media

A recent study found that in 2019, the average time spent on social media was a staggering 144 minutes per day. Therefore, it is hardly surprising that cultivating a strong social media presence is an important part of boosting your business. 

As opposed to focusing on sales-driven content, try to give the viewer an insight into your company and what you stand for. For example, a weekly post on sustainability will demonstrate your commitment to a more sustainable future, immediately making your business appear more attractive to a viewer. You can also help to promote positive change in doing so.

Change the way you work

In order to further solidify your brand or company as sustainable, you will also need to implement key changes in the way the workplace functions and you can provide details of this on the company website. 

For example, you can help reduce pollution by encouraging employees to take part in the cycle to work scheme, use public transport or even car share. You can also offer rewards as an incentive for those who regularly engage in eco-friendly practices.

Grow your business with sustainable business practices. You’ll serve your employees, clients, and the planet with the means towards a better future.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.