4 Tips for a Greener Digital Transformation for Small Businesses

Julie Starr • October 24, 2020



Undoubtedly, small to medium businesses have been the hardest hit by the consequences of the current pandemic. Without the financial resources that are commonly available to larger companies, small or local business owners have to leverage new opportunities. And, how can we ignore the importance of fuelling a digital transformation within any business? Local businesses have the power to produce sustainably and in total respect of the environment. But, they are now significantly threatened by the measures implemented to curb the pandemic. So, entering a digital era – within your own possibilities – can help you create a community, retain your customers, and encourage sustainable growth . Start here.  

Embrace Remote Working

Remote working is among the most sustainable – and affordable – ways to increase your workforce. While, undoubtedly, you will need to adapt your IT systems to be secure and efficient, this strategy allows you to leverage the knowledge and capabilities of the best talents in the industry – without having to rent costly office spaces or asking them to travel to the office every morning.

Deliver – Sustainably

eCommerce is an excellent way to increase your profits and make your products and services accessible to your audience independently from the current situation. However, eCommerce, shipping, and transport can end up creating a negative effect on the environment. 

You can decide to introduce eCommerce in a more sustainable way , especially if you pick recyclable packaging and offer more eco-friendly delivery options. Or, if your audience is still only local, you might decide to use a bike or other non-polluting vehicles to deliver your goods. This can be an optimal choice for the environment and allows you to stay in line with your brand.

Leverage Digital Marketing

Digital marketing is an excellent way to advertise your business in a sustainable way. You won’t need to invest in paper-based marketing and billboards, but the results can be even more beneficial. Indeed, having a website and implementing a blog is fairly easy and can help you allow your customers to discover your brand values and products before deciding to commit to a purchase. 

Additionally, integrating local SEO tips can help you increase your brand’s visibility and connect with the ones around you. These strategies can help your business become more discoverable by potential consumers who are already actively looking for what you offer.  Of course, though, you have to work on digital marketing as a constant process. Issues like content decay and relevance can hurt small businesses when they don’t properly update and improve their blogs and other digital content.

Create a Local Community Engagement

Joining the digital transformation can be extremely beneficial for your business because it can help you connect with the ones around you. Community involvement and engagement is crucial for a local business to thrive, offering you a base on which to continue growing and developing. Additionally, through marketing and communication, you can host events, take part in community initiatives, and organize volunteering projects. Indeed, this can be an excellent way to help your business fit within the local community and always count on other businesses and customers’ help. 

Lastly, communicating your brand values online is the perfect way to let others who might be interested that your business is operating as normal during these unusual times.

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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