4 Tips for a Greener Digital Transformation for Small Businesses

Julie Starr • October 24, 2020



Undoubtedly, small to medium businesses have been the hardest hit by the consequences of the current pandemic. Without the financial resources that are commonly available to larger companies, small or local business owners have to leverage new opportunities. And, how can we ignore the importance of fuelling a digital transformation within any business? Local businesses have the power to produce sustainably and in total respect of the environment. But, they are now significantly threatened by the measures implemented to curb the pandemic. So, entering a digital era – within your own possibilities – can help you create a community, retain your customers, and encourage sustainable growth . Start here.  

Embrace Remote Working

Remote working is among the most sustainable – and affordable – ways to increase your workforce. While, undoubtedly, you will need to adapt your IT systems to be secure and efficient, this strategy allows you to leverage the knowledge and capabilities of the best talents in the industry – without having to rent costly office spaces or asking them to travel to the office every morning.

Deliver – Sustainably

eCommerce is an excellent way to increase your profits and make your products and services accessible to your audience independently from the current situation. However, eCommerce, shipping, and transport can end up creating a negative effect on the environment. 

You can decide to introduce eCommerce in a more sustainable way , especially if you pick recyclable packaging and offer more eco-friendly delivery options. Or, if your audience is still only local, you might decide to use a bike or other non-polluting vehicles to deliver your goods. This can be an optimal choice for the environment and allows you to stay in line with your brand.

Leverage Digital Marketing

Digital marketing is an excellent way to advertise your business in a sustainable way. You won’t need to invest in paper-based marketing and billboards, but the results can be even more beneficial. Indeed, having a website and implementing a blog is fairly easy and can help you allow your customers to discover your brand values and products before deciding to commit to a purchase. 

Additionally, integrating local SEO tips can help you increase your brand’s visibility and connect with the ones around you. These strategies can help your business become more discoverable by potential consumers who are already actively looking for what you offer.  Of course, though, you have to work on digital marketing as a constant process. Issues like content decay and relevance can hurt small businesses when they don’t properly update and improve their blogs and other digital content.

Create a Local Community Engagement

Joining the digital transformation can be extremely beneficial for your business because it can help you connect with the ones around you. Community involvement and engagement is crucial for a local business to thrive, offering you a base on which to continue growing and developing. Additionally, through marketing and communication, you can host events, take part in community initiatives, and organize volunteering projects. Indeed, this can be an excellent way to help your business fit within the local community and always count on other businesses and customers’ help. 

Lastly, communicating your brand values online is the perfect way to let others who might be interested that your business is operating as normal during these unusual times.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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