4 Tips for a Greener Digital Transformation for Small Businesses

Julie Starr • October 24, 2020



Undoubtedly, small to medium businesses have been the hardest hit by the consequences of the current pandemic. Without the financial resources that are commonly available to larger companies, small or local business owners have to leverage new opportunities. And, how can we ignore the importance of fuelling a digital transformation within any business? Local businesses have the power to produce sustainably and in total respect of the environment. But, they are now significantly threatened by the measures implemented to curb the pandemic. So, entering a digital era – within your own possibilities – can help you create a community, retain your customers, and encourage sustainable growth . Start here.  

Embrace Remote Working

Remote working is among the most sustainable – and affordable – ways to increase your workforce. While, undoubtedly, you will need to adapt your IT systems to be secure and efficient, this strategy allows you to leverage the knowledge and capabilities of the best talents in the industry – without having to rent costly office spaces or asking them to travel to the office every morning.

Deliver – Sustainably

eCommerce is an excellent way to increase your profits and make your products and services accessible to your audience independently from the current situation. However, eCommerce, shipping, and transport can end up creating a negative effect on the environment. 

You can decide to introduce eCommerce in a more sustainable way , especially if you pick recyclable packaging and offer more eco-friendly delivery options. Or, if your audience is still only local, you might decide to use a bike or other non-polluting vehicles to deliver your goods. This can be an optimal choice for the environment and allows you to stay in line with your brand.

Leverage Digital Marketing

Digital marketing is an excellent way to advertise your business in a sustainable way. You won’t need to invest in paper-based marketing and billboards, but the results can be even more beneficial. Indeed, having a website and implementing a blog is fairly easy and can help you allow your customers to discover your brand values and products before deciding to commit to a purchase. 

Additionally, integrating local SEO tips can help you increase your brand’s visibility and connect with the ones around you. These strategies can help your business become more discoverable by potential consumers who are already actively looking for what you offer.  Of course, though, you have to work on digital marketing as a constant process. Issues like content decay and relevance can hurt small businesses when they don’t properly update and improve their blogs and other digital content.

Create a Local Community Engagement

Joining the digital transformation can be extremely beneficial for your business because it can help you connect with the ones around you. Community involvement and engagement is crucial for a local business to thrive, offering you a base on which to continue growing and developing. Additionally, through marketing and communication, you can host events, take part in community initiatives, and organize volunteering projects. Indeed, this can be an excellent way to help your business fit within the local community and always count on other businesses and customers’ help. 

Lastly, communicating your brand values online is the perfect way to let others who might be interested that your business is operating as normal during these unusual times.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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