2021 Is The Time To Upskill Your Marketing Skills

Julie Starr • April 20, 2021



There is no denying that the past 12 months have been incredibly difficult for us all. It has been a period of change. It has been a period of challenge. And, it has been a period whereby we have needed to adapt quickly. While businesses try to recover from this, one thing that a lot of companies will rightly be focusing on is their marketing efforts. With that being said, in this blog post, we are going to take a look at how and why you need to upskill your marketing efforts in 2021. 

Consumer attitudes have changed over the past 12 months, and so marketing much change too 

We all need to be looking for different ways that we can reach customers . The truth is that consumer attitudes have changed over the past 12 months. A lot of people have reduced savings. A lot of individuals are feeling more worried about spending their money. We also have different concerns and priorities compared with those we had a year ago. This is why it makes sense to change your advertising. You need to make sure that your marketing strategy aligns with these fresh goals. 

Marketing needs a careful balance of both online and offline methods to be successful 

Remember, it is not just about learning about digital marketing either. The best marketing policies today are those that combine both online and offline marketing methods to stunning effect. Billboards, such as those provided by Allvision Billboards , can be highly effective. This provides you with a great way of reaching a large number of people when they drive past the advertisement. You may also want to consider the likes of flyers and brochures. The right marketing methods depend on the sort of people you are trying to reach. This is why you always need to start by outlining your target audience and then work from here.

Sustainability needs to be at the core of all of your marketing methods

Aside from the two points that we have mentioned above, you also need to make sure that sustainability is at the core of your marketing efforts. Make sure that you are eco-conscious when deciding what sort of marketing methods are going to be right for you. You also need to make sure that you brand any green efforts your company is making to benefit the planet. Customers today care more about the ethics of the company that they buy from, and so this is more critical than you may even realize. 

So there you have it: all you need to know about upskilling your marketing skills in 2021. There is no denying that a lot of businesses are looking for different ways to reach new heights this year while they recover from the impact of the pandemic. If you fall into this category, improving your marketing skills is a good way to get the word out about your business and to ensure that 2021 is a successful one. 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.