How A Sustainable Work Environment Increases Productivity

Julie Starr • April 13, 2021



Creating a sustainable work environment has become common within the corporate world as it offers businesses numerous benefits . One such benefit is an increase in the business’ overall levels of productivity. A company that operates at high productivity levels is more likely to retain loyal and satisfied customers, content employees, and expand its goal. So, how do greener options positively impact productivity? Here are a few ways.

  • Improves cognition amongst employees

Cognition is the process of acquiring and processing information. This is crucial to improving productivity as it encourages basic comprehension, boosts memory skills, and sharpens one’s evaluation and problem-solving skills. A sustainable environment makes this possible as it eliminates the need for employees to work on time-consuming tasks that would lead to backlogs and stress. 

For example, within a sustainable work environment,  instead of employees spending time on debt management strategies, the business would hire solutions like Improved Data Services to take care of that on its behalf. This leaves employees with more room to take on courses and webinars to expand on their skills. This, in effect, would lead to an increase in productivity as they can work with minimum supervision and produce work of high standards. This is confirmed in the study conducted by Harvard University, which concluded that the cognition rates in a sustainable work environment had increased by 26%.

  • Keeps the workplace safe

A safe workplace breeds happy, healthy, and productive employees. A sustainable workplace ensures that employees are comfortable and safe. Therefore a sustainable office will be designed with this in mind. For example, plants are placed in strategic areas to ensure good ventilation within the workspace. For light, windows that encourage natural light are used. However, these are strategically done to prevent glare and trap the heat generated by the sun. 

Some offices have created rooms for employees to relax and meditate in, ensuring they work at optimum levels without stressing themselves. The furniture in such work environments is sturdy and durable, making it easy for employees to sit while they work comfortably. When a workplace offers sufficient comfort and safety, employees are less irritable and distracted. This allows them to stay focused on completing tasks in time- therefore, increasing productivity. It also increases productivity as it eliminates a reduced workforce’s chances due to health issues associated with the work environment.

  •   Improves workplace morale

When you create a sustainable workplace, you increase workforce morale amongst your employees. Research has shown that by creating a green and safe environment for your employees, you put the message across that you care. This, in turn, makes employees happier to be in the workplace and deliver as expected. A study conducted by the University of Exeter showed that a company’s productivity increased 15% because of the indoor plants in its office space. Happy employees are more motivated to complete and take on new tasks, which leads to increased productivity. It is time to take the right decision for your business and employees by ensuring you have a sustainable work environment.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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