3 Things That Every Sustainable Business Website Should Include

Julie Starr • May 19, 2020



Sustainability has become a hot topic in the business sector, but becoming a sustainable business is about more than hollow promises and stated company goals. Being a truly sustainable business is about taking tangible sustainability actions, and communicating these clearly with your consumers.

When it comes to communicating your sustainability message with potential buyers and building a brand identity, your company website is usually a great place to start. Here are three things that you will want to make sure that you include.

A clear message to your stakeholders
Whether you have a separate CSR page on your website or choose to incorporate your sustainability message into your ‘About Us’ page, it is important that somewhere on your website you have a clear message for your key stakeholders detailing your company’s sustainability measures. It’s important to remember that your key stakeholders may have different things that they care about, for example, your suppliers may be most concerned about sustainable supply chain initiatives whereas your customers may want to see how your CSR plan affects them and your employees. Try to create a message that appeals in some way to everyone who may be visiting your website to learn more about your sustainability message, and remember that you can always provide more information to each stakeholder group through more targeted pages on your website.

Links to your social media channels
Social media is an essential part of a sustainability communications strategy and therefore is now a very important consideration when designing a website with sustainability in mind. Social media is the perfect place for your business’s sustainability claims and physical actions to align, demonstrating the tangible things that your company does on a daily basis to work towards their sustainability goals. This information shouldn’t just be restricted to those who follow your social media, and so you may want to include live-feeds from your social media channels on your website to spark a conversation, or at the very least you should link through to your social media accounts to encourage those who are interested to see more to follow you.

Proof that you live by your own sustainability values
Your CSR or sustainability web page may outline your sustainability goals and highlight what you plan to do to achieve them, but what people really want to see is that you and your employees embody your own values. A great way to demonstrate that you truly live and breathe your own sustainability message is to include information about personal sustainability efforts within the biographies of your key staff members. This could be something like the COO cycling to work, your marketing manager volunteering for a local food-waste charity, or the fact that your intern loves to shop zero-waste. At a broader level, you may also want to include information on smaller sustainability measures that you put in place for your staff members on a daily basis, be that the provision of plant-based lunches or reusable bottles.

These are just three of the things that you will want to make sure that you include on your business website. For more information on how to develop a sustainability-focused brand or how to communicate your sustainability strategy, then get in touch.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.