4 Effective Ways of Creating More Sustainability In Everyday Business Operations

Julie Starr • November 6, 2022



There is no question that businesses need to do their part to create a more sustainable future. Not only is it the right thing to do, but it also makes good business sense. Implementing sustainability initiatives can help reduce costs, increase efficiency, and boost profits. This article will discuss four ways businesses can create more sustainability in their everyday operations.

Start by supporting local businesses:

Supporting other local businesses is one way to make your business more sustainable. Buying from local businesses helps to reduce transportation emissions , supports the local economy, and often results in a higher quality product. When possible, buy your supplies locally or from companies that source their materials locally.

You can also look for opportunities to partner with other local businesses. For example, you could collaborate with a local farmer to source ingredients for your restaurant or catering business. Or you could partner with a local cleaning company to provide green cleaning services for your office space.

Reduce energy consumption:

Another way to make your business more sustainable is to reduce energy consumption . There are many simple ways to do this, such as turning off lights and electronics when they’re not in use, using energy-efficient light bulbs, and adjusting your thermostat to use less energy.

You can also take more significant steps to reduce energy consumption, such as implementing a solar panel system or investing in energy-efficient equipment. These larger investments will require more upfront costs, but they will save you money in the long run and help to reduce your carbon footprint.

Going paperless:

One way to make your business more sustainable is to reduce the amount of paper you use. Implementing a paperless system can help save trees and decrease pollution. You can start by digitizing your documents and records. There are many leasing software programs available that can help you manage your files electronically. You can also encourage your employees to use less paper by setting up recycling bins and using recycled paper products. This will not only help the environment but can also save you money in the long run and improve your overall business efficiency.

Educate yourself and your employees:

Finally, one of the best ways to make your business more sustainable is to educate yourself and your employees about sustainability. Many resources are available online to help you learn more about this topic. You can also encourage your employees to learn about sustainability by offering incentives, such as paid time off or discounts on products or services. When everyone is on the same page, it will be easier to implement sustainability initiatives throughout your business.

There are many ways that businesses can create more sustainability in their everyday operations. By supporting local businesses, reducing energy consumption, going paperless, and educating yourself and your employees about sustainability, you can positively impact the environment and the economy. Implementing these changes will require effort, but the rewards are well worth it.

Social Media’s Shift from Fact-Checking: Implications for Corporate Truthfulness

By Julie Starr • March 17, 2025
In an era where information moves at the speed of a click, businesses are facing new challenges in ensuring the integrity of their communications. Recent policy changes at platforms like Meta, which are stepping away from traditional fact-checking mechanisms , have significant implications for brand reputation and public trust. Companies must now take proactive steps to verify the accuracy of their messaging and maintain credibility in an increasingly complex digital landscape. The Consequences of Reduced Fact-Checking on Brand Trust With fewer checks and balances in place on social media platforms, misinformation can spread unchecked, directly impacting public perception. A single misleading post—whether shared unintentionally or as part of a disinformation campaign—can tarnish a company’s reputation, erode consumer confidence, and even result in legal repercussions. In industries such as sustainability and Environmental, Social, and Governance (ESG), where credibility is paramount, businesses must be especially vigilant in safeguarding their public image. Misinformation has led to widespread skepticism, forcing brands to double down on transparency. Additionally, reduced content moderation is allowing false narratives to thrive, posing risks for companies striving to maintain credibility. Why Internal Fact-Checking Teams Are Essential As traditional fact-checking mechanisms weaken, organizations must take control of their own truthfulness by establishing internal fact-checking teams. These teams can: Vet all outgoing communications, from press releases to social media posts, to ensure they are factually accurate. Monitor for false information circulating about the company and swiftly respond to correct the record. Collaborate with reputable third-party fact-checkers and industry experts to validate claims before publication. Best Practices for Engaging Audiences & Correcting Misinformation To navigate the evolving social media landscape, brands should adopt best practices that reinforce their commitment to truthfulness: Be Transparent – Share sources and data to back up claims in social media posts and corporate communications. Respond Quickly & Clearly – When misinformation spreads, address it promptly with clear, fact-based corrections to prevent false narratives from taking hold. Engage Thoughtfully – Avoid reactionary responses and instead provide well-researched, constructive engagements when countering false claims. Educate Audiences – Use social platforms to promote media literacy, helping followers recognize misinformation tactics and seek reliable sources. Partner with Fact-Checking Organizations – Collaborate with established fact-checkers and advocacy groups to enhance credibility and reinforce public trust. Upholding Integrity in the Age of Misinformation At Taiga Company, we recognize the importance of transparent and responsible communication, particularly as we navigate sustainability and ESG topics. The shift in social media’s approach to fact-checking presents challenges, but it also creates an opportunity for companies to lead by example. By committing to rigorous fact-checking, swift misinformation response strategies, and proactive audience engagement, businesses can maintain trust and reinforce their credibility in an era of information uncertainty.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.
Share by: