4 Important Things You’ll Need to Start a Business

Julie Starr • October 30, 2020



Starting a business is a big decision that requires careful planning to get it off the ground. Many people find it extremely challenging and fail to follow through with their plans. Have you thought of starting a business of your own? Maybe you already did – or maybe you tried and failed and feel the same as  84% of small business owners  who admit that they are willing to do it all over again. Whatever the case may be, here are four things you’ll need to get your business started on the right foot.

  • A business plan

Writing a business plan is the first step to starting a business. Creating a business plan makes it easy for you to identify solutions and provide solutions before experiencing them. You need to figure out the type of business you want to start. Would it be a partnership or sole proprietorship? Maybe it is a 3D printing service you want to create. Then you can learn more  from experts such as RapidPSI. By projecting your results when you commence, you can stay on track and focus on your objectives.

It’s important when you’re creating your business plan that you know how to be flexible. Be an opportunist. Learning to take opportunities that are good for you is important if you want your business to be successful. Franchise opportunities can be a good way for you to get ahead with your business, and they provide a bit of extra security. Some of these opportunities even offer training, so you have a lot to gain!

  • An understanding of your inherent strengths and skills

One of the most important tasks to outsource if you can’t do it alone is your finances. As said above, obtaining help from an accountant will ensure that your business’ finances are always up to date no matter what. It doesn’t matter what type of business you own – finances are important! Whether you’re in the food industry, the fashion industry, or even a nonprofit organization – there is no exception to having your books in order. If you’re a nonprofit, this is even more applicable to you, because having your finances in order will determine the length you can go to make a difference. That said, there are nonprofit bookkeeping services that can assist you with all your bookkeeping needs while you focus on making a lasting difference in the world.

  • Passion for your new business

Being a business owner can be tiring, frustrating, and stressful.  In addition to that, you may be spending all your hours working but unable to accomplish enough. The drive you need at this point is passion. That is what keeps you motivated to achieve results even when you face failures and disappointments.

  • Start small and focus on growth

Perhaps, you do not wish to commit all your financial resources to this new business , so you decide to begin small. Fortunately for you, this is a safe strategy for start-ups. Starting small allows you to monitor progress until you are certain it’s time to go full-time and big. When you start small, you can usually choose to break it up while funding the early stages. For example, if your business is the retailing of skincare products, you can choose to go with one product on social media- slowly introducing your products and attracting clients. Over a period, you may have gained a more considerable following, making it easier to introduce more products.

You may also get all the financial resources you need to kickstart your business by pitching your idea to potential investors. For any startup, the ability to present a solid pitch to investors is crucial to bringing in the financial resources your business needs. Although several factors may determine the success or otherwise of your presentation, having a solid and well-packaged pitch, overall, can capture the attention of investors. Use a startup pitch deck to ensure that you give your startup business a better chance of attracting the right investors.

  • An understanding of your inherent strengths and skills

What are your limitations, strengths, and weaknesses? Knowing how to use each one and translate it into business success is a mark of a good entrepreneur. For example, you should know when to engage external help services such as a lawyer, accountant, or marketing expert. Understanding that you cannot do it all on your own is a character trait you will need when your business becomes a popular one.

It is a good thing to start a business, but you would not succeed without the right tools or skills. Take precautionary steps to ensure that you carry out your operations efficiently and productively. Do not be frightened by big companies within your industry. They all had to go through a grueling process of initialization, understanding the customer, moving past failures, and an unflinching determination to do better over the years. Start with your plan now to start that fantastic business idea.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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