4 Key Business Areas You Can Achieve Higher Levels Of Sustainability

Julie Starr • June 7, 2022



When you think of going green in your business, you probably explore options like renewable power and recycling. While these are two aspects of your business where you can easily go green, there are other areas of your company that are also worth exploring. Let’s take a look at some of these possibilities right now. 

Health And Safety

First, let’s think about health and safety. Health and safety are critical components of your company. Without the right health and safety standards in place, you run the risk of leaving your company open to expensive lawsuits. But is it possible to keep your company green and stay safe at the same time? Absolutely and one of the ways that you can do this is by making sure that you are using greener suppliers for first aid incidents. Another element of health and safety is keeping the office clean and hygienic. It’s important to ensure green standard products are used to clean your office space too. This is something to consider when devising your business health and safety policy . 

Tech Purchases

Another important element to consider is the tech that you are using in your business. A lot of business owners save money by investing in old or dated tech. This is somewhat understandable. However, it’s important to be aware that old tech is never going to meet the right green standards of the modern market. So, while you could be saving money in the short term, in the longer term you could be significantly damaging the prospects of your company. You should also check the energy rating before investing in new tech for your company. 

Transportation 

Transportation is always going to be a critical element when working to ensure that your business is more green and sustainable. If you are providing a fleet of vehicles to your employees, then you absolutely need to think about hybrids and potentially even EVs. You can also set up your business property to ensure that you are encouraging greener choices of travel. An example would be setting up a bicycle stand outside your business. If a feature like this exists, you’ll find people are going to be more encouraged and more likely to cycle to work. It really is that simple. 

Marketing

Finally, let’s think about marketing choices in your business. Certain marketing choices are more green-friendly than others. Gone are the days when you should be sending out flyers or leaflets for your company. This is killing the planet and there’s just no need to explore offline tactics like this. You can easily create a far more significant impact with online marketing techniques that are also greener choices. You might even want to think about whether the marketing agency you work with has the same green standards as you. 

Hopefully, this helps you understand some of the key areas where it is possible to make significant changes in terms of health and safety in your business model. Although these might not seem as significant as solar panels, they can help ensure a more gradual and overall change to sustainable choices throughout your company.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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