4 Steps to Becoming a Well-Known Expert in Your Field

Julie Starr • November 17, 2022



Do you want to become a well-known expert in your field but do not know where to start? To become an expert in any field, you must first understand who experts are and how they are recognized. Experts are people who are highly knowledgeable in their field and can pass on that knowledge as well as give insights for future endeavors. 

Once you know what makes experts stand out, you can create a name for yourself in your field. Becoming an expert in any field is a process that requires time, patience, and consistent effort. Here are four steps you can take to become a well-known expert in your field.

Build a Brand for Yourself

People will remember you if they have a reason to. A strong brand for yourself as an expert is created when you consistently produce quality content. Having a strong brand for yourself will increase your online authority, establish a brand for your business, and enable you to get more opportunities. 

Creating content for your website is a great way to build your brand . You can write blog posts, answer questions on forums, or make videos to share your knowledge and expertise. Even if you do not have your own website, you can make guest posts on other sites to grow your name and your brand.

Another way to create a stronger brand for yourself as an expert is by using social media to reach out to your network and grow your connections. If you create a social media account and post quality content, you can find your way to a substantial following.

Network and Meet New People

Networking and meeting new people are great ways to connect with others in your industry and expand your network. Whether it’s attending industry events like conferences or meetups or creating a Facebook group for entrepreneurs in your industry, networking is an integral part of becoming an expert. 

Networking is essential for building your online presence, gaining new contacts, and finding opportunities to partner with brands and companies with similar values. When you meet new people in your industry, you can start a professional relationship and grow your name. This can lead to new connections in your field and even open up new job opportunities.

If you have a social media account, you can also follow other professionals, create posts about topics related to your industry, and find people you can follow back. 

Study Other Success Stories

Success stories are another way to become a well-known expert in your field. Success stories are real-life accounts of people who have made it in their field. You can use their stories as inspiration to create your own success stories. 

Reading other success stories can give you insight into the field, how other experts are recognized, and how they are successful. You can also learn from their mistakes and find ways to avoid them. For example, if you are dreaming of becoming a well-known producer, you should research popular producers such as Ryan Kavanaugh and learn how they worked to become who they are now in the field.

Once you find some successful people in your field, you can follow their social media accounts to read their success stories and see how they continue growing. You can find people’s success stories anywhere on the web, in books, or even in industry magazines. 

Keep Learning New Things

The best way to become an expert is to constantly keep learning new things . If you want to become an expert, you have to keep learning new things. The more you know, the more you can offer to the world. If you believe that you already know everything there is to know in your field, you will not be able to grow and provide new insights to others.

As you continue to study new things, you can add further information to your skill set and open up new opportunities in your business. When you add new skills to your toolkit, you also build a stronger brand for yourself as an expert. This will make people more likely to trust your opinion and enjoy what you have to say about things in your field.

Conclusion

Becoming an expert in any field is a journey that requires time, patience, and consistent effort. The best way to become a well-known expert in your field is by putting effort into growing your name and learning new things. You can do this by consistently creating quality content and networking with other professionals. By doing so, you can build a brand for yourself and become a well-known expert in your field. 

 

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.