4 Sustainable Techniques For Driving Customer Loyalty

Julie Starr • April 26, 2022



Sustainability sells, and businesses, especially retailers, can drive customer loyalty by finding ways to make their products and services more sustainable. Some reports found that 87% of buyers will opt for products simply because their manufacturers advocate for issues they care about. By showcasing your commitment to saving the environment, you can reach out to a potential customer on an emotional level. This emotional connection would have customers loyal to your brand, product, or service. So, if you’re looking to increase customer loyalty in your business, here’s how sustainability strategies can help you reach that goal. 

  • Drive brand sustainability awareness

One of the effective ways to attract the loyalty you need from your customers is to drive awareness of your sustainability efforts. It’s not enough to simply make sustainable changes or shifts and expect your target customer to know about it. You need to implement strategies that would show your customers your sustainability to increase trust and, in turn, loyalty.

You can use strategies like product sampling , content marketing, influencer marketing, referral programs, video content, etc., to drive your brand’s awareness.

  • Turn customers into brand ambassadors 

Good old word-of-mouth advertising is still a powerful marketing force and plays a crucial role in attracting and keeping customers loyal. Turning your current customers into brand ambassadors is a clever way to attract their loyalty while simultaneously reaching out to potential clients. As mentioned earlier, an awareness strategy like referral programs can drive customer loyalty. It involves turning your current customers into brand advocates, making them big proponents for customer loyalty. According to some studies, prospects referred to your brand through friend recommendations have a 16% higher lifetime value. Such referrals also come with conversion rates three to five times higher than other marketing strategies. 

Aside from customers, business owners can also use their retailers, suppliers, vendors, etc., as agents of customer loyalty by spreading the message of sustainability through them.

  •  Help your customers maintain their values

Today, many modern customers expect their preferred brands to help them maintain their values. And sustainable living advocates are no different. Brands that succeed in helping their clients in their sustainable behavior, choices, activities, and other endeavors are more likely to create an army of loyal customers. That means getting a competitive advantage over other businesses.

  • Be involved in more environment-conscious programs

It’s not uncommon these days to see the top businesses spending large sums of money on various environment-driven loyalty programs. For example, Coca-Cola launched a new marketing campaign to encourage people to recycle bottles to reduce their environmental impact. While Coca-Cola produces a quarter of all 470 billion plastic bottles that litter the environment every year, its environmental campaigns have ensured that they haven’t lost its loyal customer base. Another notable mention includes Apple’s commitment to be a 100% carbon neutral company through various sustainability initiatives.

Running a business focused on sustainability is good for the environment and its growth. By implementing the right measures, such as those mentioned, your business would be able to enjoy all the benefits of being environmentally safe.

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By Julie Starr • April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.