4 Things to Consider When Starting a Sustainable eCommerce Business

Julie Starr • January 6, 2022



You’ve probably heard that you can make a ton of money by running an eCommerce business. But the one thing most people don’t talk about is the tons of failed eCom businesses in the marketplace. 

Research shows that 80-90 percent of all eCommerce businesses fail, usually within 90 days of launch. That means only 10-20 percent enjoy any success. And most of the businesses that fail do so because of many reasons. If you want to improve your odds of success in eCommerce, there are things that you must consider before launching the business. Let’s take a look at them. 

Product Source

Before you start an eCommerce store, you need to first ascertain that you’ll have a dedicated product source. This can be a manufacturer, supplier, or you can even manufacture the product yourself. 

Most successful eCom store owners just source the bulk of their products from China, sign an agreement with the supplier, and receive steady shipments. This is how they’re able to sustain their inventory and make sure that they never run out of product. 

So, after choosing a product, make sure that there’s a reliable supplier who can consistently maintain the quality you want and can meet your order volume. 

Ensure There’s Adequate Demand

This is pretty obvious, but it bears repeating. ECommerce should be about your passions. It should be about demand first and foremost. For example just because you like your machinist tool chest and think it’s cool doesn’t mean that other people like theirs. 

They may just be indifferent. The same applies to model trains. You can love them and talk about them all day. But not everyone does. In fact, the percentage of people who like model trains is simply not enough to sustain or grow an eCommerce business. 

However, there are few instances where product demand lines up with passions. When this happens, you can easily hit a home run in your eCom business.  

Optimize Your Product Delivery Process

How long will it take for customers to get their products if they order from you? Remember, we live in a world where Amazon is currently doing same or next-day deliveries. 

And while many customers will understand that you’re not Amazon or Walmart, they’ll expect a relatively fast delivery process nonetheless. So, make sure you have your order fulfillment and delivery process thoroughly lined up so there are no delays when the orders start flooding in. 

Secure Adequate Manpower

One of the biggest complaints that eCommerce business founders have is not having enough manpower particularly during the seasonal rush. As a result, they often have to work overtime and with little sleep to get orders out the door to customers. 

Unfortunately, this often leads to order mix-ups with customers receiving products they didn’t order. And when customers are unsatisfied, they tend to spread the word about their negative experiences. This is why you must make sure that you have enough manpower to fulfill customer demands at all times. 

In fact, some eCommerce operations have a temp staff roster –sort of like Amazon- that they call on when the order volume skyrockets.  If you have to hire temporary staff, do so.

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.