4 Tips on Generating a Better ROI through Sustainability and Market Expansion

Julie Starr • August 18, 2022



Generating a better return on investment (ROI) is essential for the success of any business, regardless of its size or industry. However, developing a better ROI can be difficult, especially in today’s competitive marketplace. This blog post will provide four tips on how to generate a better ROI for your business and help you achieve success while keeping investors happy.

Focus on your core competencies

One way to generate a better ROI for your business is to focus on your core competencies. By focusing on the areas of your business that you’re most skilled at, you can produce higher-quality products or services and tap into new markets. This will not only help you generate more revenue but also improve your reputation and brand image, both of which are important factors in generating a better ROI.

By expanding into new markets and product lines, businesses can often find themselves stretched too thin, leading to subpar results across the board. However, by honing in on their core competencies and focus areas, businesses can create a well-oiled machine that generates a higher ROI.

Create a niche market

Another way to generate a better ROI for your business is to create a niche market. By catering to a specific group of people or companies, you can create a loyal customer base that is more likely to return and recommend your products or services. Creating a niche market can also help you charge premium prices for your products or services, as customers are often willing to pay more for items that are specifically tailored to their needs.

While it may seem counterintuitive, businesses that focus on creating a niche market actually have less competition than those who try to be everything to everyone. By narrowing your focus, you can create an offering that is truly unique and stands out from the crowd. This will not only help you attract new customers but also keep them coming back for more.

Save money by implementing sustainable processes

A third way to generate a better ROI for your business is to save money by implementing sustainable processes. For example, sustainable businesses are often able to reduce their operating costs by using recycled materials , investing in energy-efficient technologies, and implementing other green practices. This can free up more resources that can be reinvested into the business, resulting in a higher ROI.

In addition to saving money, sustainable businesses also benefit from improved brand image and customer loyalty. As more and more consumers become aware of the importance of sustainability, they’re increasingly likely to do business with companies that share their values. So by investing in sustainable practices, you can not only generate a better ROI but also improve your brand image and attract new customers.

Focus on GIPS compliance

A fourth way to generate a better ROI for your business is to focus on gips compliance . The Global Investment Performance Standards (GIPS) are a set of ethical standards that aim to ensure the integrity of investment performance reporting. Adhering to these standards can help you attract and retain more clients, as they’ll have confidence in your ability to provide accurate and transparent reports.

In addition to attracting new clients, complying with GIPS can also help you improve your relationships with existing clients. By providing them with clear and concise reports that comply with international standards, you can build trust and foster transparency. This will not only improve your client relationships but also lead to improved retention rates and referrals.

Generating a better ROI for your business doesn’t have to be complicated. By following these four simple tips, you can improve your bottom line and create a more sustainable business. So what are you waiting for?

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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