4 Tips on Generating a Better ROI through Sustainability and Market Expansion

Julie Starr • August 18, 2022



Generating a better return on investment (ROI) is essential for the success of any business, regardless of its size or industry. However, developing a better ROI can be difficult, especially in today’s competitive marketplace. This blog post will provide four tips on how to generate a better ROI for your business and help you achieve success while keeping investors happy.

Focus on your core competencies

One way to generate a better ROI for your business is to focus on your core competencies. By focusing on the areas of your business that you’re most skilled at, you can produce higher-quality products or services and tap into new markets. This will not only help you generate more revenue but also improve your reputation and brand image, both of which are important factors in generating a better ROI.

By expanding into new markets and product lines, businesses can often find themselves stretched too thin, leading to subpar results across the board. However, by honing in on their core competencies and focus areas, businesses can create a well-oiled machine that generates a higher ROI.

Create a niche market

Another way to generate a better ROI for your business is to create a niche market. By catering to a specific group of people or companies, you can create a loyal customer base that is more likely to return and recommend your products or services. Creating a niche market can also help you charge premium prices for your products or services, as customers are often willing to pay more for items that are specifically tailored to their needs.

While it may seem counterintuitive, businesses that focus on creating a niche market actually have less competition than those who try to be everything to everyone. By narrowing your focus, you can create an offering that is truly unique and stands out from the crowd. This will not only help you attract new customers but also keep them coming back for more.

Save money by implementing sustainable processes

A third way to generate a better ROI for your business is to save money by implementing sustainable processes. For example, sustainable businesses are often able to reduce their operating costs by using recycled materials , investing in energy-efficient technologies, and implementing other green practices. This can free up more resources that can be reinvested into the business, resulting in a higher ROI.

In addition to saving money, sustainable businesses also benefit from improved brand image and customer loyalty. As more and more consumers become aware of the importance of sustainability, they’re increasingly likely to do business with companies that share their values. So by investing in sustainable practices, you can not only generate a better ROI but also improve your brand image and attract new customers.

Focus on GIPS compliance

A fourth way to generate a better ROI for your business is to focus on gips compliance . The Global Investment Performance Standards (GIPS) are a set of ethical standards that aim to ensure the integrity of investment performance reporting. Adhering to these standards can help you attract and retain more clients, as they’ll have confidence in your ability to provide accurate and transparent reports.

In addition to attracting new clients, complying with GIPS can also help you improve your relationships with existing clients. By providing them with clear and concise reports that comply with international standards, you can build trust and foster transparency. This will not only improve your client relationships but also lead to improved retention rates and referrals.

Generating a better ROI for your business doesn’t have to be complicated. By following these four simple tips, you can improve your bottom line and create a more sustainable business. So what are you waiting for?

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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