Going Green in Your Business: Tips for Every Department

Julie Starr • August 23, 2022



When it comes to going green in your business, there are a lot of things to think about. It’s not just about installing energy-efficient lightbulbs and recycling paper anymore. In order to make your business more environmentally friendly, you need to think about every aspect of it – from the accounting department to the marketing department. This article will provide tips for how to go green in every department of your business. 

One of the most important things you can do to make your business more environmentally friendly is to focus on energy efficiency. This means using less energy overall, which will save you money and help the environment. There are a lot of ways to make your business more energy efficient, but some simple tips include turning off lights and equipment when they’re not in use, using power strips so that you can quickly turn off multiple devices at once, and investing in energy-efficient appliances. 

But that is not all; each department in your business can go green.

Accounting

In the accounting department, one way to be more environmentally friendly is by going paperless as much as possible. This means using electronic invoicing and billing instead of paper whenever possible. Not only will this save trees, but it will also be more efficient for your accounting department. You can also encourage your employees to use digital filing instead of paper filing whenever possible.

Marketing

The marketing department is another area where you can go green. One way to do this is by using eco-friendly promotional materials, such as recycled paper for flyers and brochures. You can also use digital marketing techniques instead of traditional methods, such as direct mail. Additionally, you can host environmentally friendly events, such as tree planting days or beach cleanups.

HR

The HR department is another area where you can implement sustainability practices. One way to do this is by offering incentives for employees who carpool or use public transportation. Additionally, you can host educational seminars on sustainability for your employees.

IT

 

The IT department is another area of your business that can be more environmentally friendly. One way to do this is by setting up computers to go into standby mode when they’re not in use. You can also encourage your employees to use video conferencing instead of traveling for meetings. Additionally, you can recycle old computers and electronic equipment. From here, you could also work with a National IT Management Company for further tips and tricks on green infrastructure.

 

Product Development

If your business creates products, sustainability should be a key consideration in product development. One way to do this is by using recycled materials whenever possible. You can also develop products designed to be energy efficient or have a smaller carbon footprint. Additionally, you can create packaging made from recycled materials and easy to recycle. 

When searching for sustainable suppliers for your product, be sure to ask them these sustainability questions . It is essential because their sustainability practices will have an effect on your product, company, and the environment. 

Shipping

If your business ships products, then you can make the shipping process more environmentally friendly. One way to do this is by using recycled materials for packaging. You can also use biodegradable packing peanuts or bubble wrap. Additionally, you can use more fuel-efficient shipping methods, such as ground shipping instead of air shipping.

Customer Service

The customer service department is another area of your business where you can be more environmentally friendly. One way to do this is by using digital methods instead of paper whenever possible. For example, you can send e-statements or invoices instead of paper statements or invoices. You can also use a live chat feature on your website instead of telephone calls. Additionally, you can recycle any packaging that is sent back to your company. 

Facilities

The facilities department is responsible for the upkeep of your office or store. However, there are many ways to make this department more environmentally friendly. One way to do this is by using green cleaning products such as those that are made from recycled materials or biodegradable. Additionally, you can create a recycling program for office supplies and paper.

Going green doesn’t have to be complicated – there are a lot of small changes you can make in every department of your business that will add up to significant results. Implementing some of these tips, you’ll be well on your way to making your business sustainable. 

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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