5 Ways You Can Make Your Office Green

Julie Starr • August 13, 2022



An eco-friendly office reduces its environmental impact and emphasizes social responsibility. According to the research, green workplaces raise workers’ cognition and productivity by 15%. The study demonstrated improved information use, strategy, and crisis response. It supports a healthy workplace holistically. Here are some basic ways to make your office more eco-friendly.

Change Your Attitude First 

Creating an eco-friendly office may be difficult. Teaching your team how to recycle or dispose of waste takes time. As with any substantial change, the key is to take small steps. Set weekly or monthly environmentally-friendly goals with the team. Reduce lunch waste by 10% weekly or cycle to work twice a week, then four times a week.

Create a sustainability team to monitor and implement green office projects . The team might improve recycling bins, energy-efficient appliances, and safe cleaning materials. A sustainability team may empower the rest of the organization by providing resources and training. Many firms employ sustainability champions to push the staff to embrace sustainability and do it well. 

Team competitions engage the whole group. Monthly contests can promote an eco-friendly office. The person who can go the longest without driving to work can be awarded. Sharing worrisome figures or fresh environmental news with your team can engage and motivate them.

Energy Conservation

Natural light reduces energy use. Natural light also makes individuals calmer and happier. LED lights with sensors can replace missing windows. Motion sensors turn on/off lights, lowering energy use and expenses.

Almost all technology has a control station, including lights, computers, heating, and air conditioning. Don’t run them all night or day. Energy-efficient screens with changeable settings are priced to fit company budgets.

Look At Your Equipment

An office needs computer screens, printers, laptops, and meeting furniture. Our buying alternatives are changing. Pens, sheets, notebooks, and printer ink are now created from recycled materials, and there are also recyclable, biodegradable, and second-hand products. Part of this should include the maintenance of your computers. As such,  learn how to declutter your mac , reduce energy use, and reduce equipment waste. 

Office Transformation 

A large office reduces stress. With a big to-do list, a well-organized workspace can reduce stress. This means you can think about how to use office space, such as desk spacing and furniture placement. Too close? Clear thinking requires space between your desk and other items. Hot-desking is trendy, but desk space is still crucial.

Looking At The Finer Details 

Considering space. Consider what keeps you going. Replace unneeded corner cabinets with green plants or get a desk plant. Other ideas include buying a low-energy printer or an eco-friendly coffee maker for the crew. Toilet and kitchen additives can be replaced with ones that utilize less or no chemicals, such as dish soap or handwash.

An eco-friendly office helps a company practice sustainability. Changing people’s mindsets can be difficult, but training and regular conversations about sustainability can boost social responsibility. Top management must start the eco-friendly movement, but it’s everyone’s job to get sustainability properly.

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
Share by: