5 Ways To Guarantee Sustainability In Your Business

Julie Starr • May 22, 2020



One of the most important concepts that has been introduced to businesses is the concept of sustainability . It’s more relevant now than it has ever been in business, and it involves ensuring that the demands of social, environmental, and financial factors are achieved. Your business is just like any other in the sense that it doesn’t exist in a vacuum. Everything that you choose to do for your business will impact your staff and your clients, but it will also impact the environment. To be a success in the business world, you need to be able to see that you are only making changes that are sustainable and positive for those around you.

Every business goes through changes during its lifecycle, and you need to be sure that you are making the right ones. You need to be successful in your sustainable efforts, and that means conducting your operations in a way that ensures that you have the least negative impact on the environment. It’s one of the reasons that every industry has turned to technology. For example, the healthcare digital transformation has been huge, and it’s such that most healthcare businesses now have a better impact on the environment while being more efficient at the same time. When you do this as a business, you increase your revenues and you make your shareholders feel good to be associated with you.

As a sustainable business, you’re going to feel less pressure by environmental groups as you will already be doing your bit for the planet. You will also be able to make it easy for your business to survive in the current climate. So, if you want to guarantee your business as a sustainable one, check out these five tips:

Start At The Top

If you want to introduce sustainability to your business, it has to start at the very top of the chain . You cannot get your employees on board with your new plans if your management team is resistant. You need to go from department to department and implement change and make sure that your leaders are the first to champion the change. If you want to introduce digital technology to your business, you need to ensure that you have the support of those in charge.  This will make a difference to the success of your operation. The culture of sustainability comes from those who support the idea of a better business, and if your employees aren’t on board, the whole house of cards will tumble.

Watch Your Resources To Engage Your Employees

Your business needs to achieve sustainability and if you want this to happen, you need to engage your employees so that you know that they are going to help you to accomplish your goals. Getting people on board with sustainability goals will help you to get your message across, so it’s a smart idea to initiate your projects so that everyone is on board with the ideas you have. Engagement is key for this to work, and that means funneling your resources into training. You want to know that you are educating people on waste reduction and prioritizing your actions for environmental initiatives, too.

Look At Your Current Processes

If you want to be sustainable, you should look at your current processes in your business and improve them. Look at how they currently work and tweak what you know works for your business so that it suits your new sustainable outlook. How are your current resources used ? Could you do better with that? Know your current protocols and adjust them to suit your new business initiatives – you won’t regret the effort that you make to do better. You can swap out your machinery used at work for sustainable and ethical options that you procure, too.

How’s Your Supply Chain?

Did you know that you could achieve sustainability goals through your current supply chain process? It’s not all about improving the social and environmental effects of your business. It’s so much more than that! You can use your supply chain to do better, and you can modify it with the changing environment, too. Your business can develop a policy that specifically focuses on obtaining of materials from sources that are more sustainable. You can streamline your processes better to achieve a positive environmental impact, too.

Review Over & Over

Lastly, you want to watch your new, sustainable initiatives to know that they are working. You should continually track these and as the results become evident over time, you can tweak them as needed. You cannot know that your new efforts are working unless you track them. 

How To Identify Companies That Match Your Values

By Julie Starr • 22 Apr, 2024
As you try to develop a sustainable brand , you need to consider what other companies you work with. These could be collaboration opportunities or suppliers and vendors that help you develop the product or service you want to sell. But, many companies may not share your values, so how can you identify the right companies that meet your eco-friendly attitude? Make Use Of Marketing Platforms It's frustrating to reach out to multiple companies to identify collaboration opportunities. For one, there’s no guarantee you even get a response, and cold emailing or other measures are rarely successful. However, you can use marketing platforms and their many features and resources to companies or influencers that align more closely with what you feel is right. Various platforms offer unique options that enable you to whittle down possible companies until you find the perfect match, saving you plenty of time. Research Their Website However, you can’t just leap into any partnership since these platforms may have outdated information, or companies could have selected everything they think will get them a partnership. As with any approach, extra research is essential. Once you’ve identified a company that seems to match your values, it’s with checking out their website. Look at their blog and customer reviews to get an idea of where their ideals lie so you can get a more transparent picture. Meet With Companies Businesses can also meet directly with potential companies when they have established the possibility of a partnership. Whether you’re looking for a better green transport service or need central laboratory services , having face-to-face conversations is a must. You can open discussions via video calls before arranging an in-person meeting which gives you the chance to visit their location, such as an office or warehouse, to ensure that you aren’t stepping into something you may regret. Look For Accreditation and Certification Modern businesses require certification and accreditation to back up claims they are the most sustainable or to prove they have adhered to necessary compliance laws and regulations. Usually, you can find this on their website but there could also be PR pieces on various industry news sites that can prove the company has obtained the necessary certificates. Identifying these certificates will add confidence they are the right company to work with. Offer Value To Them While you hope the potential partnership brings value to your company, you also need to provide value to them. This point is key for strategic collaboration as it otherwise means you take without offering anything in return. Consider what your business can do, such as increase their awareness or help them develop new research projects. In doing so, you will have a mutually beneficial partnership that helps both companies achieve the goals they have outlined for the year. Values and Value Every partnership or collaboration should bring value. This value should apply to your business and any partnerships but also your customers. If you can identify companies that align with your brand values, you’ll have an easier time developing a positive relationship that ensures you stay on track to meet your goals.

Fresh Content: Where Do You Get The Green For Your Green Business?

By Julie Starr • 19 Apr, 2024
If you’re looking to start up a business that puts environmental responsibility at the forefront of how it operates, or that aims to offer new eco-friendly products and services to the market, then you need to make sure you have a plan for it. In part, you need to think about where the money is going to come from to help you get the business up and running. Here, we’re going to look at a few examples of places you can get the funding your green business needs. Finding like-minded investors A lot of capital in the startup spaces comes from investors who will take the time to look over a host of prospective businesses that are looking to get their start and will choose those that best align with their goals. Finding an investor isn’t always easy, so start by networking in the right professional spaces, especially those that might built specifically for entrepreneurs and business owners in the green sector. There are websites that can help pair your business up with investors, as well, but this can be a fairly competitive space. You want to have the room to be able to talk to potential investors about the profitability of your business, as well as the values and dedication to eco-friendliness that drive it. Getting hold of some credit The other traditional means of funding any business is to get a loan that can allow you to cover all of the necessary upfront costs, and running costs until you’re able to get yours up, running, and making money. Banks were the typical method of borrowing money like this, originally, but as banks got bigger, they lent less to smaller businesses, and as such, commercial funding solutions rose up to take their place, to some degree. If you’re going to try to borrow money, then you need to ensure that you are completely prepared for the application process, which can necessitate a business plan, which is designed, in part, to help show the viability and path to profitability to any lenders. Finding green grants and other financial incentives The push towards greener businesses and more sustainable industries isn’t something that’s only on the minds of a few business owners. There are always state-funded and non-profit-funded initiatives that aim to help those with green businesses on their mind get their start. You should take a look at the range of green business grants and other funding options set up, be it locally, in your state, or federally. Some of these funds and grants will be set up for businesses tackling climate change, ecosystem change, and environmental waste in specific ways, but there are always more grants to keep an eye out for, so make sure you learn how to write a grant proposal well. Finding those who are like-minded, either in seeing the profit potential in your business, or in getting behind the values of it, can help you not only get the funding you need, but it can lead to very advantageous relationships in the future, as well.
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