5 Work From Home Practices That Enhance Sustainability

Julie Starr • June 24, 2021



There are many benefits of working from home. It offers you more freedom, conserves energy due to lack of commuting, and allows you to live and work greener . You might wonder how exactly working from home can make you live more sustainably, here’s more.

Reduces your overall carbon footprint

Working from home reduces your carbon footprint in many ways. It will reduce your electricity usage and you will likely only use one plug socket. Additionally, it can reduce emissions overall.

For instance, if you require clients to sign documents, then you can use an electronic signature service instead of posting the documents. This reduces fuel emissions due to the elimination of postal services.

No transport use

When you work from home, you will not be using transport to get to and from work. The lack of commute reduces your emission use. 

If you can help it, avoiding using your own car to get to the grocery store or meetings will help too. If you do require transport for business use when working remotely, try using shared transport as it is not as harmful to the environment.

Better food choices

Working from home means fewer lunches out or rushed grocery store-bought lunches. This means you can have more time to make your food choices. You can use less plastic as well as eater a more plant-based diet . 

When you have more time, it will mean you have more time to prepare your food. Instead of choosing animal products, you can prepare delicious plant-based meals and experiment with your food. 

Additionally, you could meal prep for the week and store the meals in the fridge. Prepping meals will mean you know what you are eating and waste less food.

Better material choices

Using the internet and your laptop means you can use minimal electricity as well as materials. For instance, you will reduce the amount of paperwork you use as most of your data and documents will be online. 

Additionally, you can invest in eco-friendly light bulbs that are energy-saving, as well as, non-toxic desk and chair materials. You will have a choice as to what furniture you use as opposed to an office where you have no say.

Reduced energy use

Speaking of energy-saving bulbs, you will reduce your overall energy usage working from home. Most office environments leave plugs and devices switched on all day long. Some even leave them running overnight. 

However, as you are in your home own home you can dictate the power usage. You can switch off your plugs when you are not using them as use your laptop until it needs charging, as opposed to leaving it plugged in all day. Furthermore, you can ensure to use minimal energy throughout the day, even when you make food or get ready. 

To be more sustainable when working from home is as simple as making better choices. You can control your carbon footprint and be less impactful on energy usage and carbon emissions. 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
Share by: