Are Electric Vehicles Enough to Cut Your Fleet's Carbon Footprint?

Julie Starr • March 13, 2024

If you are looking to improve the carbon footprint of your business, if you have a fleet, switching to electric vehicles is probably one of the first things you will think about, but are EVs really eh magic solution we have all been led to believe?


First things first, EVs, like the ones at edmunds, are definitely a step in the right direction. They whisper along the roads without the carbon monoxide serenade you get from their fossil-fueled cousins. But if you think plugging in a fleet of EVs is your golden ticket to environmental sainthood, you might want to pump the brakes. Here's why:


The Not-So-Green Side of Green Cars


1. The Power Grid Problem


Charging your EV fleet is a bit like a dance with the electricity grid. If your local grid is doing the cha-cha with coal or natural gas, then your EVs are indirectly still puffing out greenhouse gases. It's like being on a diet but only eating low-fat cookies. Sure, it’s a better choice, but you’re not exactly hitting all your nutrition goals.


2. The Battery Conundrum


EV batteries are the lifeblood of your electric fleet. Yet, they're also a bit of an environmental paradox. Mining the lithium, cobalt, and nickel that go into these batteries has its own set of eco-dilemmas. It's akin to saving water by drinking exclusively from plastic bottles. You’re solving one problem but contributing to another.


Beyond Electric: Novel Ideas to Truly Green Your Fleet


1. Tire Tech Revolution


Don’t overlook the rubber hitting the road. Investing in the latest eco-friendly tires can reduce fuel consumption (or electricity usage for EVs) and lower carbon emissions. It's like choosing running shoes made from recycled materials – good for you and less taxing on the environment.


2. Route Optimization Software


Harnessing the power of AI to optimize delivery routes isn't just about saving time; it's about slashing emissions. Fewer miles means less energy used, regardless of your fleet's power source. Think of it as carpooling to work, but with packages.


3. Solar-Powered Pit Stops


If you’re going electric, why not go the whole nine yards? Equipping your facilities with solar panels to charge your EV fleet can significantly cut down on your reliance on the grid, especially if it's still flirting with fossil fuels. Imagine your vehicles as sunflowers, soaking up rays to keep them buzzing along.


4. Employee Eco-Training

Sometimes, the most significant change comes from within. Training your drivers on eco-friendly driving techniques can make a substantial difference. Smooth acceleration, proper tire inflation, and mindful energy use can turn your fleet into a parade of efficiency.


So, are EVs alone enough to cut your fleet's carbon footprint? Not quite. They're a crucial piece of the puzzle, but true environmental stewardship requires a number of solutions all working together in harmony to truly cut down on the amount of carbon your company is pumping out. Luckily, the above ideas are all excellent places to start, so your journey to greater fleet sustainability really is within reach.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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