As Green As It Gets: Could Your Business Be Doing More?

Julie Starr • November 19, 2021



The future of the planet is dominating the headlines. If you run a business, you may have been inspired to think about whether you could do more. If there is room for improvement, and you’re eager to do your bit, here are some ideas to consider. 

Recycling, reusing and repurposing

Businesses and organizations all over the world produce a vast amount of waste. In some cases, there is no alternative but to dispose of products and materials, but often, it is possible to recycle, reuse or repurpose the waste we throw away. Running recycling initiatives in the workplace is an excellent way to engage employees and customers in eco-friendly ways of working and it can make a positive difference to the environment. Recycle what you can and consider reusing or repurposing anything that cannot be recycled. From office furniture to leftover food, it may be possible to donate to charities and nonprofits or sell items so that somebody else can benefit from them.

If you don’t already have a recycling program in place, provide containers for your employees to use, hang posters to let people know what kinds of materials they can recycle and send out an email to alert teams to your new initiative. 

Taking advantage of technology

There are several ways in which technology can help us to decrease emissions, eliminate paper use, increase efficiency and reduce waste. Investing in technology offers a raft of benefits for forward-thinking companies. In addition to boosting productivity and cutting costs, technology can also help you run a greener business. With digital technology and smart devices and systems, you can reduce the amount of paper you use, the mail you send and the physical records you keep, speed up communications, and reduce energy consumption. 

If the technology you use is dated, or you’re still using traditional techniques and methods, consider updating and upgrading. From smart systems that regulate the temperature of offices and motion sensors to digital marketing, streamlined online communications and eco-friendly machinery for manufacturing, it’s wise to talk to experts and gather ideas and recommendations based on the requirements of your business and your key objectives. Visit website links and pages, read reviews and compare services, packages and prices to find reputable companies that will help you to identify better ways of working and drive your business forward. Often, embracing innovation and moving with the times can help you to capitalize on new trends, lower expenses and increase productivity, while also adopting more environmentally-friendly systems and processes. 

Greener commuting

Most businesses have teams of employees, some of which commute to work or make journeys for meetings and conferences. If your employees drive to work or attend events in different cities or countries, it’s beneficial to try and promote and incentivize greener travel . Carry out an audit and analyze data to see how many journeys you are making and look for ways to cut out unnecessary trips and reduce your carbon footprint. Use technology to replace in-person meetings in different states or countries with video calls and conferences and encourage your employees to use public transport or carpool. You can run carpooling schemes to make it easier for your team to get to work, or champion cycling, walking or jogging by offering access to bikes, providing on-site showers and changing facilities and giving people more flexibility in terms of their working hours. 

Over the course of the last two years, a large number of companies have switched to home working or hybrid working. For many, this will be a temporary measure, but if it has worked well for your business and your customers and employees, it’s beneficial to think about remote working in the future. If your employees are at home, this eliminates the need for commuting, which saves time and money for workers and reduces emissions. Talk to your team and gauge reactions and opinions. You may find that some people thrive at home, while others would prefer to be at the office or to combine both. 

Eco-friendly materials

Most businesses make, sell or buy materials to offer products or services to customers. If your company is not already actively looking for sustainable materials , now is the time to start. Research suitable alternatives to the products and components you use now, seek advice and keep an eye on what other firms in your industry are doing. If you can switch to sustainable, eco-friendly materials or supplies, this will help you to go green and enhance your brand image. 

Implementing initiatives in the workplace

Protecting the planet is a team effort. Every little helps, but it’s virtually impossible to achieve goals and hit targets without large numbers of people getting involved and jumping on the wagon. As an employer, make it your mission to get your employees and customers involved in initiatives that will have a positive impact on the environment. Simple measures like providing recycling bins and a water cooler and reusable or recyclable cups instead of selling bottled water and encouraging clients to download or save tickets, passes or forms on their phones instead of printing reams of paper will help. Talk to your team, ask for suggestions, get your clients involved on social media and start putting ideas into action. 

Working with eco-friendly brands and businesses

Businesses often work together to offer services and products for customers. If you work with partners or suppliers, or you’re looking to outsource areas of the business, try to find companies that share your values and support eco-friendly schemes. If you create and sell products, for example, work with suppliers and manufacturers that use sustainable materials and packaging and logistics firms that have green vehicles and environmentally-friendly route planning programs. By working together, organizations can achieve more and improve their brand image and reputation. Studies suggest that almost 90% of consumers want to buy from brands that help them to be more ethical and eco-friendly . 

Green fleets and logistics

We live in a world where the skies, tracks and roads are packed with vehicles transporting products from one corner of the globe to another. Global travel and efficient logistics enable us to benefit from swift delivery and international trade, but there is a cost. Vehicles produce emissions, which are harmful to the environment. If you operate a fleet of vehicles, or you transport materials or deliver products via rail, road or air travel, making simple changes can impact your carbon footprint. Invest in eco-friendly vehicles , look for ways to save time and reduce mileage when making deliveries and search for options that involve offsetting emissions. It’s also an excellent idea to offer customers the opportunity to choose eco delivery options at the checkout. We have become accustomed to next-day delivery, but many consumers don’t need the products they order straight away and they may prefer to wait if it means using a more eco-friendly delivery service.

Reducing energy consumption

Reducing energy consumption has two main benefits for businesses. The first is saving money and the second is making a positive difference to the environment. Use smart meters and analyze bills to monitor usage and get an accurate idea of how much energy you use in an average week or month. Identify areas where you can make changes and encourage your employees to get on board. Use motion sensors to shut down lighting systems and thermostats to regulate the temperature. Swap traditional bulbs for energy-efficient light bulbs and turn devices and appliances off at the power socket. Invest in modern heating systems, which are more efficient and use less energy. Choose energy suppliers that provide access to renewable energy sources and consider options such as installing solar panels. If your business is based in an area that receives a lot of sunshine, you could save a substantial amount of money by generating solar energy. If this route interests you, research providers and see if you are eligible for a grant or financial assistance. 

Corporate social responsibility

More and more customers want to buy from businesses that align with their values. If you run a business, and you want to make a difference, it’s beneficial to explore initiatives and organizations you can support. Discuss options with your team, ask for ideas from customers and look for schemes or charities that complement your core values . There are several ways you can do your bit from donating a portion of your profits to wildlife and conservation charities to planting a tree for every purchase. 

Everybody is talking about the future of the planet. We have reached a critical juncture, and businesses can play an integral role in protecting the environment and preserving natural environments. If you could do more, now is the time to make changes and encourage your employees and customers to get involved. Even small modifications can make a big difference. From recycling and repurposing, reducing energy consumption and using sustainable materials to investing in smart, energy-efficient technology and figuring out greener ways to travel and commute, there are multiple ways to make a positive contribution.

5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.