Caring for Your Employees to Backup Your Sustainable Practices

Julie Starr • June 17, 2021

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Running a sustainable business means doing what you can to help protect the planet. One of the reasons it’s important to take care of the planet is not just for the flora and fauna and its diverse landscapes, but also for the people who live here. You can’t care about sustainability without caring about people. That’s why it’s important to make sure that if you’re running a sustainable business, you reinforce your values by treating your employees well. There are many actions you can carry out if you want to support your employees and make sure you treat them in a respectful way.

Helping your employees outside of work is often a great way to support them. Employers should be involved in helping their employees maintain a good work-life balance and, to an extent, should be interested in their personal lives too. When your employees have personal problems, providing assistance can make it easier for them to deal with. You might help to connect them with dependable criminal defense attorneys , offer free sessions with a financial advisor, or provide counseling sessions for them. These things can all help them to deal with difficult issues in their personal lives so they’re happier at work.

Assist with Sustainable Choices

If you expect your employees to make sustainable choices, you should help them to do that. There are multiple things you could do to support them and help them make the right choices both at work and in their personal lives. You might start a cycle to work scheme to help them keep fit and reduce their carbon footprints. You could provide sustainable food and drink options in the office or install the right measures to help save water and energy around your workplace. If you want them to recycle, make it easier to do.

Provide Ethical Investment Options

When you offer investment options to your employees for their retirement or other purposes, you could help them to access ethical options. There are more and more ethical funds available for people who want to invest, making it easier to save and invest for the future without compromising on your values. If you want to encourage your employees to be more ethical, make sure they’re able to access investment and savings options that align with their personal values and your company values. Many employees would rather invest in ethical companies if they are available.

Give Eco-friendly Gifts

Corporate gifting is a good way to reward your employees and show that you appreciate them. You might give gifts on personal occasions, such as birthdays and holidays, or perhaps to reward your staff after a big project. But if you want to run a sustainable business, you should also ensure that your gifts are sustainable. This can be as simple as making sure they are made from sustainable materials and that they are made in an ethical way by people who are fairly paid.

When you care for your employees, you show that your company really cares about people and not just about your image.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.