Caring for Your Employees to Backup Your Sustainable Practices

Julie Starr • June 17, 2021

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Running a sustainable business means doing what you can to help protect the planet. One of the reasons it’s important to take care of the planet is not just for the flora and fauna and its diverse landscapes, but also for the people who live here. You can’t care about sustainability without caring about people. That’s why it’s important to make sure that if you’re running a sustainable business, you reinforce your values by treating your employees well. There are many actions you can carry out if you want to support your employees and make sure you treat them in a respectful way.

Helping your employees outside of work is often a great way to support them. Employers should be involved in helping their employees maintain a good work-life balance and, to an extent, should be interested in their personal lives too. When your employees have personal problems, providing assistance can make it easier for them to deal with. You might help to connect them with dependable criminal defense attorneys , offer free sessions with a financial advisor, or provide counseling sessions for them. These things can all help them to deal with difficult issues in their personal lives so they’re happier at work.

Assist with Sustainable Choices

If you expect your employees to make sustainable choices, you should help them to do that. There are multiple things you could do to support them and help them make the right choices both at work and in their personal lives. You might start a cycle to work scheme to help them keep fit and reduce their carbon footprints. You could provide sustainable food and drink options in the office or install the right measures to help save water and energy around your workplace. If you want them to recycle, make it easier to do.

Provide Ethical Investment Options

When you offer investment options to your employees for their retirement or other purposes, you could help them to access ethical options. There are more and more ethical funds available for people who want to invest, making it easier to save and invest for the future without compromising on your values. If you want to encourage your employees to be more ethical, make sure they’re able to access investment and savings options that align with their personal values and your company values. Many employees would rather invest in ethical companies if they are available.

Give Eco-friendly Gifts

Corporate gifting is a good way to reward your employees and show that you appreciate them. You might give gifts on personal occasions, such as birthdays and holidays, or perhaps to reward your staff after a big project. But if you want to run a sustainable business, you should also ensure that your gifts are sustainable. This can be as simple as making sure they are made from sustainable materials and that they are made in an ethical way by people who are fairly paid.

When you care for your employees, you show that your company really cares about people and not just about your image.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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