3 Sustainable Ways to Avoid Burnout When Growing Your Business

Julie Starr • June 18, 2021



The pressure of scaling a business can be too much, even for the most passionate entrepreneurs in the land.

While the stress of shouldering financial losses, handling employee problems, and dealing with consumer demands comes with the territory, striking a balance between your well-being and building your business is vital if you want to avoid burnout.

Here are four sustainable ways you can stay healthy as you grow your business to the next level.

Outsource

The “control freak syndrome” is a problem affecting most budding entrepreneurs. Due to fear, pride, or lack of resources, you may feel the need to take on everything yourself.

However, this move often proves counterproductive as you either end up too tired or lack the skills to solve each problem effectively. If you want to become a successful entrepreneur, you must be humble enough to know when to ask for help or delegate. When you’re unfamiliar with specific departments like IT, for example, reaching out for professional IT services relieves you from the pressure of fixing such problems on your own.

Outsourcing is also a great way to direct your energy on other essential tasks you are good at within your organization.

Remove the Excess Clutter

If your office is always in a constant state of mess, this can be the reason you hardly get anything done in time. Besides taking up most of your working space, excess clutter can be stressful and even unhealthy because it causes burnout.

To boost your performance, improve your working mood, and increase your overall productivity , begin to declutter through the following steps:

Assess Each Item

Do a complete evaluation of each item in your office and categorize them into three – keepers, archive, and junk. 

Carefully place each material in its pile, depending on how often you use it. The keeper category should only contain items you use daily, while the archive should hold essential documents that do not serve immediate use. Donate or sustainably destroy items that land on the junk pile.

Divide and Conquer

Instead of throwing items inside your drawers or shelves recklessly, use dividers to segment sections for different things. Organize materials such as manuals, binders, and files on hanging shelves to have a more elegant display.

Compartmentalize

As an entrepreneur, it is never easy to draw a line between work and rest. You always have a burning desire to work round the clock and maximize every minute.

While this mentality may bring short-term success, it only leads to burnout long term.

If you want to take your business to the next level , learn to separate your working hours from your downtime. When you’re at home with your family or out with your friends, be present in those moments, and avoid checking for work emails or accepting any duty calls at all costs.S

Sustainably Grow Your Business

Sustainably growing your business means taking care of your mental and physical well-being. If you do one and leave the other, you may experience burnouts that prevent you from operating at high levels.

Incorporate the above ideas into your work life, and you’ll have a much smoother entrepreneurial journey, one with no burnouts or health challenges.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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