Company-Wide Green Policies Any Business Can Implement Today

Julie Starr • June 10, 2021



Going green is no longer a hip and cool FAD, it’s highly profitable. It’s clear now that the savings you make from being more eco-friendly as a business , are just too large to miss out on. Every business that wants to form a closer rapport with its customers, should be trying to implement as many green policies as possible. The financial incentive is there, the cultural significance is there, your employees will benefit too, so why not just go for it!?

Business travel

If your business sends marketing, sales, risk, and financial teams away on business, you should be devising green policies for them to follow. For example, if your risk team is flying out to inspect a new production facility or perhaps the manufacturing plant of a joint venture partner, they should be flying economy only, hiring an electric or hybrid car, and using public transport to get around. No more flying first class, driving fancy cars and or having a private car hire company to ferry them around. Business travel is expensive and polluting, so cutting down on your costs and carbon footprint in one like this, is highly recommended.

File storage

Most companies now use a wholly cloud service strategy for their computing needs. However, some still use a hybrid approach because they do not want all of their data to be stored in one place. Okay fine, rather than using real-world storage and your existing cloud storage service, use remote file access for your mobile workforce . This way your remote teams can utilize it, even if they are not working within the cloud because of poor internet at an airport, coffee shop or public transport. The files can be accessed without needing to use a VPN, which is incredibly useful if you have remote workers across the world who may not be allowed to have access to your cloud computing service. 

Recycling everything

Many companies think their recycling efforts will go as far as recycling their office paper. Clearly, this is not enough. Your business should make an enterprise-wide sweep of green policies that focus on recycling everything. Recycling your paper, packaging, waste products such as bottles, cans, cardboard etc, is all part and parcel of integrated recycling policies. To facilitate greener policies, you need to make them simple to adhere to. Employees should have immediate access to recycling trash cans, so they don’t need to walk too far away from their desks to throw away their juice bottles and chip bags. 

Eco-friendly awareness

Even though you may have such policies in place, a little bit of literature that makes your employees aware of their obligations as employees regarding green policies, goes a long way. A monthly green target email newsletter could be sent to your employees to remind them of the business’ aims for eco-friendly policy targets. 

Start making green policies that will impact every area of your enterprise. In a couple of years, every business will be obligated by regulators to meet some or all of these things, so get a head start now.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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