The Cyberworld Is Changing The Workplace, But You Can Keep It Eco-Friendly

Julie Starr • June 10, 2021



Alongside the advantages and opportunities that work from home creates, it invites quite a few challenges, the most central of which is information security. The traditional cybersecurity concept, underlying the insight that the organization, campus, or data center can be protected internally, is no longer relevant. Today, organizations connect to their databases from the living room.  It is great in theory but other issues can easily arise. With the outbreak of the coronavirus pandemic, there has been a significant increase in phishing and identity theft-based cyberattacks, an increase in the number of remote users, and the constraint to expand the organization’s boundaries towards the Cloud. After all, the privacy of any company is the most important aspect. The Cloud is a sustainable way of managing data because it is sustainable and there is no carbon footprint. However, in order to keep it secure, companies are seeking to keep it protected. You may want to look at secure file sharing for access control so that you know your data is safe at all times. 

Digital Software is also available which is also a sustainable element for businesses, that verifies and monitors who connects to the organization or enterprise applications (users, suppliers, customers), verifies and monitors what connects to the organization (devices and components), and verifies and monitors who and what services and apps consume. This way you are protecting your business from outside threats as well as maintaining an eco-friendly approach to security.

This understanding of the need to change the protection approach begins to penetrate the consciousness of organizations and businesses. The “new normal” for businesses is not necessarily a bad thing, in fact it means moving forward in an eco-conscious manner, making life easier for all. It is vital to enable infrastructure, which secure work is at its core. 

Alongside the technological aspects, it is impossible to ignore the huge cultural changes that occur with the transition to work from home. The human interaction in the corners of the cafeteria, the hallway conversations, and chats over coffee breaks have been eliminated; however, working from home does in fact cut down emissions from cars, it stops people from using too much power at work such as coffee machines, printers, etc.

Innovation is on the cards

Most of the time innovation comes from all levels of an organization. We must enable the existence of the office atmosphere, and maintain security and communication safely and virtually from home. We need to allow workers to have the same amount of communication to avoid them feeling isolated. This is how we progress further and still maintain an eco-friendly workplace. When workers do return to the office in a staggered fashion, you must ensure that you are utilizing the technologies available to keep costs and emissions down. After all, technology is propelling sustainability forward. In modern times, the increasing use of digital allows us to be closer to Generation Z , who were born into the digital world, and connect better to employers who today enable a hybrid world. It’s time to make positive changes.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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