Eco-Friendly Measures Your Customers Will Love

Julie Starr • Jul 09, 2020



More and more businesses are making an effort to go green in a bid to protect the planet. While adopting eco-friendly measures is beneficial for the environment, there are also several changes you can make that will impress your clients and improve the customer experience. If you’re looking for ways to contribute to the global effort to protect the environment and you’re keen to make your customers happy, here are some measures that achieve both objectives. 

Online ordering
 Online shopping has become increasingly popular in recent years, but figures show that people are spending more time online than ever before. The Coronavirus crisis has triggered a spike in web and app usage, making this a brilliant time for businesses to capitalize on the reach of the Internet and the opportunities it offers to connect with customers and provide a convenient, safe and enjoyable experience. If you don’t offer online shopping and the chance to click and collect, now is the time to explore new ways of working and serving customers. Shopping online is an extremely appealing option for buyers who are being advised to stay at home, and it has benefits for the environment. By catering to this growing market, you can contribute to a reduced carbon footprint while also enhancing safety and enforcing social distancing measures. 

Mobile payments and digital invoicing
 In days gone by, if you wanted to buy something, you’d have to get in the car or take a cab or a bus to a store, hand over your card, and be presented with a receipt as proof of purchase. Today, shopping is very different. You can order a product in a matter of seconds using a tablet, laptop or phone, you can receive a confirmation via a digital invoice sent over email and you can make payments virtually. Modern ways of ordering and paying for items reduce the use of paper and they enable people to shop at home, meaning that they don’t have to use gas or take public transport to get what they need. 

Eco-friendly gifts
 Every consumer loves to receive a freebie or a promotional gift when they make a purchase. As a business owner looking to do their bit for the planet, it’s a great idea to look into eco-friendly giveaways. Promotions can drum up interest and drive sales, and if you choose the right items, you can also spread the word about going green. Reusable cups, bags for life, and water bottles are great examples. 

Supporting environmental initiatives
 Did you know that 63% of consumers prefer to buy from brands that stand for or support a cause ? If you’re looking to push sales and enhance your brand image at the same time as backing causes that matter to you, it’s an excellent idea to look into initiatives or organizations you can donate to or work with. You could donate a portion of your profits to a wildlife fund or invest in a program that aims to reduce deforestation through planting, for example. 

Many forward-thinking businesses are taking steps to go green. Embracing eco-friendly ways of operating is positive news for the planet, but it can also have an incredible impact on customer experience and brand image.

Embracing Sustainability: How To Shift Your Business Efforts For A Greener Future

By Julie Starr • 26 Apr, 2024
Imagine walking into a world where every business breathes sustainability. Great, right? That’s where we’re all headed, and today, we’re looking into how your business can join this green revolution. It’s not just about planting trees or cutting back on plastic; it’s about a total game-change in how we think about business. Reimagining Your Supply Chain Alright, let’s talk about your supply chain. It’s the backbone of your company, and it might be time to give it a little eco-friendly makeover. Instead of just churning products through a one-way street from creation to landfill, think about making it a circular journey. How? By designing products that can be recycled or reused at the end of their life. This little twist not only reduces waste but could also save you some money and spark some serious innovation. Investing In Sustainable Technologies Now, onto tech. Investing in the latest tech can seem like a luxury, but when it comes to sustainability, it’s more of a necessity. Technologies like AI can make your operations super efficient, slashing energy costs and reducing waste before it even happens. And then there’s blockchain. It’s not just for crypto enthusiasts; it can help you keep your supply chain transparent, letting everyone check if you’re keeping your green promises. Empowering Employees And Building A Culture Of Sustainability But technology and plans are only part of the picture. The real magic happens when your team gets in on the action. Start with some fun workshops or team challenges—anything that gets everyone thinking about sustainability. Maybe set up a green squad within the company who can lead the charge and come up with fresh ideas. Remember, if your team is excited about a project, they’ll put their hearts into making it work. Customizing Your Sustainable Transformation Tailoring your sustainability efforts can be tricky, but it’s a lot smoother with some expert guidance, like ZBrains’ Zoho Consulting services. They’re great at tweaking Zoho’s tools to fit just right with what your business needs. Need to track your energy usage or cut down on waste? They’ve got an app for that. Automation? Yep, they can make those repetitive tasks disappear, too, all while keeping Mother Earth happy. Building Partnerships For Sustainable Innovation Going solo can be tough. Why not buddy up? Collaborating with other companies or non-profits can lead to some groundbreaking eco-friendly innovations. It’s all about sharing what you know, pooling resources, and sometimes, pushing for changes that make it easier for businesses to be green. Plus, working together means you can share the spotlight when your cool new sustainable project hits the headlines! Going Beyond Compliance Lastly, don’t just play by the rules—aim higher. There’s a whole world of eco-certifications out there that can push your business to do better. Whether it’s getting a LEED certification or joining the ranks of B Corps, going the extra mile not only helps the planet but also polishes your brand’s reputation. Think about it: customers love companies that care, so why not be the one they love? Conclusion Switching up your business to be more sustainable might seem like a big leap, but it’s all about taking one step at a time. Whether it’s rethinking your supply chain or empowering your team to lead the charge, every little action counts. Ready to start? Let’s make your business not just better, but greener and more resilient for the future.

How To Identify Companies That Match Your Values

By Julie Starr • 22 Apr, 2024
As you try to develop a sustainable brand , you need to consider what other companies you work with. These could be collaboration opportunities or suppliers and vendors that help you develop the product or service you want to sell. But, many companies may not share your values, so how can you identify the right companies that meet your eco-friendly attitude? Make Use Of Marketing Platforms It's frustrating to reach out to multiple companies to identify collaboration opportunities. For one, there’s no guarantee you even get a response, and cold emailing or other measures are rarely successful. However, you can use marketing platforms and their many features and resources to companies or influencers that align more closely with what you feel is right. Various platforms offer unique options that enable you to whittle down possible companies until you find the perfect match, saving you plenty of time. Research Their Website However, you can’t just leap into any partnership since these platforms may have outdated information, or companies could have selected everything they think will get them a partnership. As with any approach, extra research is essential. Once you’ve identified a company that seems to match your values, it’s with checking out their website. Look at their blog and customer reviews to get an idea of where their ideals lie so you can get a more transparent picture. Meet With Companies Businesses can also meet directly with potential companies when they have established the possibility of a partnership. Whether you’re looking for a better green transport service or need central laboratory services , having face-to-face conversations is a must. You can open discussions via video calls before arranging an in-person meeting which gives you the chance to visit their location, such as an office or warehouse, to ensure that you aren’t stepping into something you may regret. Look For Accreditation and Certification Modern businesses require certification and accreditation to back up claims they are the most sustainable or to prove they have adhered to necessary compliance laws and regulations. Usually, you can find this on their website but there could also be PR pieces on various industry news sites that can prove the company has obtained the necessary certificates. Identifying these certificates will add confidence they are the right company to work with. Offer Value To Them While you hope the potential partnership brings value to your company, you also need to provide value to them. This point is key for strategic collaboration as it otherwise means you take without offering anything in return. Consider what your business can do, such as increase their awareness or help them develop new research projects. In doing so, you will have a mutually beneficial partnership that helps both companies achieve the goals they have outlined for the year. Values and Value Every partnership or collaboration should bring value. This value should apply to your business and any partnerships but also your customers. If you can identify companies that align with your brand values, you’ll have an easier time developing a positive relationship that ensures you stay on track to meet your goals.
Share by: