Eco-Friendly Measures Your Customers Will Love

Julie Starr • July 9, 2020



More and more businesses are making an effort to go green in a bid to protect the planet. While adopting eco-friendly measures is beneficial for the environment, there are also several changes you can make that will impress your clients and improve the customer experience. If you’re looking for ways to contribute to the global effort to protect the environment and you’re keen to make your customers happy, here are some measures that achieve both objectives. 

Online ordering
 Online shopping has become increasingly popular in recent years, but figures show that people are spending more time online than ever before. The Coronavirus crisis has triggered a spike in web and app usage, making this a brilliant time for businesses to capitalize on the reach of the Internet and the opportunities it offers to connect with customers and provide a convenient, safe and enjoyable experience. If you don’t offer online shopping and the chance to click and collect, now is the time to explore new ways of working and serving customers. Shopping online is an extremely appealing option for buyers who are being advised to stay at home, and it has benefits for the environment. By catering to this growing market, you can contribute to a reduced carbon footprint while also enhancing safety and enforcing social distancing measures. 

Mobile payments and digital invoicing
 In days gone by, if you wanted to buy something, you’d have to get in the car or take a cab or a bus to a store, hand over your card, and be presented with a receipt as proof of purchase. Today, shopping is very different. You can order a product in a matter of seconds using a tablet, laptop or phone, you can receive a confirmation via a digital invoice sent over email and you can make payments virtually. Modern ways of ordering and paying for items reduce the use of paper and they enable people to shop at home, meaning that they don’t have to use gas or take public transport to get what they need. 

Eco-friendly gifts
 Every consumer loves to receive a freebie or a promotional gift when they make a purchase. As a business owner looking to do their bit for the planet, it’s a great idea to look into eco-friendly giveaways. Promotions can drum up interest and drive sales, and if you choose the right items, you can also spread the word about going green. Reusable cups, bags for life, and water bottles are great examples. 

Supporting environmental initiatives
 Did you know that 63% of consumers prefer to buy from brands that stand for or support a cause ? If you’re looking to push sales and enhance your brand image at the same time as backing causes that matter to you, it’s an excellent idea to look into initiatives or organizations you can donate to or work with. You could donate a portion of your profits to a wildlife fund or invest in a program that aims to reduce deforestation through planting, for example. 

Many forward-thinking businesses are taking steps to go green. Embracing eco-friendly ways of operating is positive news for the planet, but it can also have an incredible impact on customer experience and brand image.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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