How Well Are You Growing Your Business?

Julie Starr • June 30, 2020



When starting a business, it’s easy to feel a little intimidated and confused. The modern world has never been more fast-paced and competitive. More often than not you can end up left wondering where to even start when it comes to growing your business . Well, don’t worry! Here are some tried and tested ways to help your business expand and to reach your customers effectively. 

To grow your business and succeed in the crazy world of business you need to ensure you are in the right place to take on the role of business owner. As well as being careful and looking after the growth of your business, you need to take care of your own personal growth as well. Your personal growth is very important, focus on your human design and make sure you don’t burn out while running your business. Make sure you have a strong unit around you to lean on as and when needed.

Stay focused

It’s pretty easy when starting a business to lose focus in the face of your ambition. You might want to change the world right away, but the important thing to do is to start simple. Pick a single product or service and dedicate your time and energy to marketing, selling, and promoting it. Too many businesses throw themselves from one idea to another without actually spending the right amount of time on each one. Eventually, you’ll want to expand, but to begin with, you’d do better to lay a solid foundation in one place. 

Identify your market

Let’s say you’ve got that one perfect product or service. Who are you selling it to? Are you targeting general consumers or big business? Men or women? Teenagers or senior citizens? These are the first questions you should be asking yourself but don’t stop there. You should endeavor to create such an individual and clear picture of your target customer that you could pick them out of a line-up. That way, you don’t waste your time chasing after customers who will never have an interest in what you’re offering. Instead, you can focus on the demographic who already have a need for your business, even if they don’t know it yet.

Outsource

If you want to expand your business quickly without putting too much pressure on yourself and your employees then outsourcing is often the best option. It gives you the benefit of other people’s expertise and lets you focus your attention on the things where your skills really lie. From ensuring China quality control in the manufacturing of your products to creating organic SEO online, it’s often best to leave things in the hands of the experts. That way, you know your business is always in the right hands.

Never stop looking forward

The real key to any successful new business is always to have one eye on the horizon. You need to be able to be aware of what’s coming. What shifts in the market are coming? What new services and technologies are changing the way you do business? Are there new ways to connect with customers and clients? Business sustainability is one of those shifts that continually influence the business landscape. Also, adaptability is one of the most important tools in any business owner’s arsenal. The ability to shift directions at the drop of a hat could mean the difference between sinking and swimming. As long as you make sure the foundations of your business are sturdy, you need to be ready to shift in any direction if the wind seems to be moving that way.

One thing that you have to remember is that the growth of your business should always be sustainable. If you’re not growing your business organically, then you run the risk of the whole thing collapsing under its own weight.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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