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Five Ways To Make Your Business Trip Eco-Friendly
Julie Starr • January 13, 2021
Business travel
is a very important piece of the puzzle for some businesses to be able to thrive. The only issue that some businesses have with it is that they want to keep their carbon footprint low while also continuing to achieve their client goals. Some businesses need to face time with their clients to know that they are keeping on top of things.
The thing is, business trips aren’t always within your control. You may have to travel, even when you’d prefer to avoid it and this is true of every industry. This doesn’t mean that you can ignore the impact that you have on the environment. When you travel, you make sure that you move your money with the most efficient Euro bank account possible, so why wouldn’t you ensure that your movements are also efficient and eco-friendly? Below, we’ve got some of the most environmentally-friendly practices you could take on to honor your green footprint and keep your impact to the world as low as possible.
- Choose a hotel that aims to be sustainable and eco-friendly in its efforts. There is an Earth Regarded Hospitality map that can tell you whether a hotel is eco-friendly or not. You can look at prioritizing sustainable hotels this way, and if your company sticks to a specific eco-friendly hotel, it could be a good link on your website and vice versa to show that you are supportive of sustainable businesses.
- The next eco-friendly choice you can make is with specifically environmentally-conscious restaurants. Locally-sourced ingredients, farm to table restaurants are the best out there for this and you can plan for this ahead of time to ensure that you are going to be eating with a business that makes cars. You can also go veggie for your meal options to have a lower impact on the environment, too.
- Look at the way you plan to travel. A hire car with a driver isn’t the most energy-efficient, but a train could get you where you need to go with a very low footprint. You could also go by ferry instead of a short plane ride depending on where you are headed. England to France, for example, can be achieved by the ferry at Dover.
- You can advocate for your business by purchasing carbon offsets, too, for all travel out of the office. This means that you can call your travel that is unavoidable “carbon neutral”. It’s going to incentivize your business to choose travel methods that really do reduce the carbon footprint you make. For example, renting a hybrid vehicle over an SUV.
- Lastly, you could avoid travel as much as possible by telecommuting. Facetime can be done via FaceTime, making a big difference to the world in an instant. You can learn to change the need for face to face meetings in-person to using the technology that is given to us right now. Don’t buy into traveling if you can see your clients for free via a screen.
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.