Responsible Employers Pay Attention To These 3 Things

Julie Starr • January 12, 2021



For businesses, it is no longer enough to have the best product on the market. Instead, what the discerning customer really wants is to be able to buy a product without feeling ethically compromised. What this means is that businesses need to be more responsible when it comes to issues of sustainability, health and safety, and ethics than ever before. A topic you can read more about in the post below. 

Sustainability of their business 

Businesses that want to be successful and responsible cannot ignore the importance of sustainability. Indeed, customers are becoming much more turned on to the current plight of the planet, and this means they increasingly want to work with businesses that are taking measures to reduce their environmental impact. 

With that in mind, there are many actions that your business needs to consider. These range from the more basic ones such as instituting an effective recycling policy for the office and any production facilities you have. While more advanced options include working to change how your product is made, packaged, or even delivered to reduce the amount of waste, pollution, and energy used. 

Health and safety at work 

A responsible employer will also pay attention to the health and safety of their employees and customers in their business. This means they will not only take steps that they need to make legally for health and safety but also go beyond this to create a safe workplace and as conducive to wellbeing as possible. 

Of course, the steps that each business should take will depend on the type of industry they are in and the risk they face. For example, in fields where employees often work at heights, the correct training, as well as the right safety gear, needs to be provided to ensure health and safety.

However, for industries where heavy machinery is regularly used such as manufacturing and construction, safety measures may include drug testing , thorough training, and the use of correct signage. All of which should ensure any accidents and risks are minimized. 

Financial accountability 

Financial accountability is also an important part of being a responsible employer. Of course, there are several aspects to this including making sure that your business’s bills are paid on time, and that you pay employees a living wage. 

Financial accountability also means managing your business in a financially responsible way. That means not putting all of your resources into risky things like an expansion that does not have a good chance of being successful, and so can put your employee’s jobs at risk. 

Another issue to consider is whether you are using your business money to fund ethical and sustainable investments. Whether that means buying supplies from ethical sources that do not use child labor or sweatshops or using sustainable sources that create products from materials grown in a way that doesn’t hurt the environment. 

Additionally, as many businesses reinvest their profits in the financial market, choosing stock market investments that follow a strict code or promote environmental awareness is essential if they are to be responsible for their actions.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.