Fresh Perspectives: Why Millennials Deserve A Spot At The Helm Of Your Business Sustainability

Julie Starr • February 19, 2021



When it comes to change in the workplace, it’s not unusual for employers to turn to their longest standing and most trusted employees. After all, no one understands the inner workings of your company better. Unfortunately, as legitimate as this thinking may be, keeping business change in such a close, and sometimes stagnant circle, can also see you falling behind, especially on the sustainability front.

In many ways this makes sense – why would people want to actively overhaul processes that have served their work environments for years? No one likes change, after all. But, in this day in age, change is inevitable, or at least it should be where your sustainability focus is concerned. 

Luckily, times are changing, with forward-thinking managers putting more and more millennial leaders through development coaching that puts them at the institutional forefront. This is beneficial for bringing modern and fresh outlooks to every corner of business, but where sustainability is concerned, managers are especially noticing the benefits of following a millennial lead, including –

Increased awareness of environmental issues

There’s no way you can build a sustainable future for your business until you understand the issues at play. Unfortunately, while it isn’t always the case, many individuals from older generations are out of touch, or may only have a blanket awareness of what’s going on. By comparison, millennials have grown up in a world where global warming is a buzzword. Most young professionals studied environmental impact in school, as well as being far more likely to have attended notable environmental protests of recent years, such as the largely millennial-led efforts of Extinction Rebellion. This puts them in a unique position to know not only what’s what, but also what your company needs to do about it. 

Passion to fuel improvements

Alongside this increased awareness comes an environmental passion that seems to fuel the values of countless millennials. In fact, this generation cares so much about environmental impact at work that 10% would take a pay cut for a sustainable work environment , while 70% have previously left a job due to a lack of environmental focus. This signifies some pretty strong beliefs, and that level of passion is guaranteed to take your company’s environmental efforts much further than if they were implemented by someone who didn’t much care either way. 

The capability to spread the message

Obviously sustainable business is about more than spreading the message, but making sure that people know what you’re doing both increases your chances of impressing, and also setting a better precedent for other companies in your sphere. And, no one knows how to shout about environmental issues more than millennials. After all, with social media at their fingertips, this is the generation that brought the issue to the forefront in the first place. And, you can bet they can utilize those same social skills to spread the word and see your sustainability focus having more than just environmental impact.

So, what are you waiting for? It’s time to let your millennial workforce guide you for once.

 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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