Fresh Perspectives: Why Millennials Deserve A Spot At The Helm Of Your Business Sustainability

Julie Starr • February 19, 2021



When it comes to change in the workplace, it’s not unusual for employers to turn to their longest standing and most trusted employees. After all, no one understands the inner workings of your company better. Unfortunately, as legitimate as this thinking may be, keeping business change in such a close, and sometimes stagnant circle, can also see you falling behind, especially on the sustainability front.

In many ways this makes sense – why would people want to actively overhaul processes that have served their work environments for years? No one likes change, after all. But, in this day in age, change is inevitable, or at least it should be where your sustainability focus is concerned. 

Luckily, times are changing, with forward-thinking managers putting more and more millennial leaders through development coaching that puts them at the institutional forefront. This is beneficial for bringing modern and fresh outlooks to every corner of business, but where sustainability is concerned, managers are especially noticing the benefits of following a millennial lead, including –

Increased awareness of environmental issues

There’s no way you can build a sustainable future for your business until you understand the issues at play. Unfortunately, while it isn’t always the case, many individuals from older generations are out of touch, or may only have a blanket awareness of what’s going on. By comparison, millennials have grown up in a world where global warming is a buzzword. Most young professionals studied environmental impact in school, as well as being far more likely to have attended notable environmental protests of recent years, such as the largely millennial-led efforts of Extinction Rebellion. This puts them in a unique position to know not only what’s what, but also what your company needs to do about it. 

Passion to fuel improvements

Alongside this increased awareness comes an environmental passion that seems to fuel the values of countless millennials. In fact, this generation cares so much about environmental impact at work that 10% would take a pay cut for a sustainable work environment , while 70% have previously left a job due to a lack of environmental focus. This signifies some pretty strong beliefs, and that level of passion is guaranteed to take your company’s environmental efforts much further than if they were implemented by someone who didn’t much care either way. 

The capability to spread the message

Obviously sustainable business is about more than spreading the message, but making sure that people know what you’re doing both increases your chances of impressing, and also setting a better precedent for other companies in your sphere. And, no one knows how to shout about environmental issues more than millennials. After all, with social media at their fingertips, this is the generation that brought the issue to the forefront in the first place. And, you can bet they can utilize those same social skills to spread the word and see your sustainability focus having more than just environmental impact.

So, what are you waiting for? It’s time to let your millennial workforce guide you for once.

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.