What it Takes to Run a Responsible and Sustainable Ecommerce Business

Julie Starr • February 23, 2021



These days, businesses are very eager to make themselves greener, more responsible, and more sustainable. But that’s something that can often be overlooked or ignored in the world of e-commerce. But just because a lot of the work involved in running an e-commerce business takes place online, that doesn’t mean that more can’t be done to make these kinds of businesses greener and more sustainable. That’s what we’re going to take a look at in more depth below, so read on to find out more.

Look for Energy-Efficient Web Hosting

Web hosting is something that can be very inefficient in terms of energy usage, and that’s something that your business needs to take a look at. There are specific web hosting companies that place a focus on making their services more energy-efficient, and that can only be a good thing for your prospects of achieving true sustainability. Maybe it’s time to look at these options closer.

Put in Place a Recycling Policy

If you don’t already have a policy for recycling leftover materials and things that don’t end up getting used, this is something that you definitely need to look at. Materials could end up going to waste or ending up in landfills unnecessarily if you don’t have a strong recycling policy in place, and that’s obviously not what you want to happen at all.

Reassess Your Approach to Packaging

Packaging is another big area that’s undergoing a change in the world of retail right now. Companies are now looking at ways of packing products that don’t use so much plastic. Instead, companies like yours should be looking at biodegradable options that are much better for the planet. And think about the packaging you use in the shipping process too. There are plenty of sustainable options out there.

Improve Your Efficiency with the Help of the Right Digital Tools

If you want to change the way in which your business operates, making it more efficient and more productive, you should take a look at the digital tools out there that’ll help you to do that. There are plenty of them and it makes sense to take advantage of what they can offer. Wasted time and low efficiency are never sustainable. Things like Amazon seller software tools and other digital seller tools can be very beneficial.

Work to Reduce the Energy Waste of Your Ecommerce Business

You should look at how your business in general is using energy and then find ways to cut out the waste. If you have a team of people, letting them work at home can save energy because they won’t need to commute. And in a digital business, that’s something that makes a lot of sense to do.

As you can see, there are plenty of ways in which you can make your e-commerce business more sustainable and more responsible moving forward. It’s an area that’s often overlooked by digital business owners but that shouldn’t be the case. There’s always more that we can do to do business responsibly.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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