How To Attract Eco-Conscious Customers To Your Eco-Friendly Business

Julie Starr • June 20, 2022



There is no way of avoiding the green revolution that is coming, well it is already here but you can expect it to grow considerably. After all, green business is good business, and more and more customers, employees, and business partners are looking for ways to become more sustainable and adopt eco-friendly practices. Promoting your business as eco-friendly and a leader in sustainability is likely to give you a competitive edge. That said, if your customer base is unaware of your environmental endeavors it will have a little practical effect on your revenue and reputation, regardless of how green your operations may be. So to help you raise awareness and attract the eco-conscious customer here are some sustainable business marketing techniques.

Create a page on your website dedicated to your green endeavors 

A great way to showcase your green credentials is to shout about them on your website. Whenever a customer visits your website if they are eco-conscious themselves chances are they will be drawn to all of the information you are providing in relation to your sustainable practices. Be sure to include information about your environmental goals, how you hope to achieve them, and all the steps you currently take to boost your eco-friendly status. 

 

To actively attract more customers to your web pages that are dedicated to your sustainable endeavors is to make sure you are choosing SEO keywords to fill your articles, pages, and website that will allow your website to rank in search engines when users are googling certain eco-friendly phrases. Not time for that? Bring your content strategy to life with our content writing services. Our dedicated writers work closely with you to craft engaging, SEO-optimized content tailored to your brand’s voice and audience.

 

Get certified as a green business

There are a lot of third-party sustainable business certifications available that are independently verified and will give your business a credible and respected green reputation. You will, of course, have to take steps to earn the accreditation but once you have it you can display it proudly on your marketing materials. An accreditation will add substance and trust to your proclamations of being an environmentally conscious and ethical brand. 

Share on socials 

Your website and marketing materials are not the only places to be sharing your sustainability ethos. Social media channels have a huge green audience and it is a great place to get your name known in and amongst that audience. Here are some ways you use social media to your advantage and share your green credentials;

  • Share your green achievements, your goals, and projects. Be sure to share the progress you make to achieve these goals. For example, if you have taken steps to make your office space more sustainable , then share it.
  • Add your green values and mission statement to your profile so that it is instantly visible and links to your web pages dedicated to your sustainability practices. 
  • Share interesting and insightful resources about green topics that are relevant to your business and industry. 
  • Remember that the physical color green portrays a lot and be sure to incorporate it into your social media posts, particularly those that require the use of graphics. This is not only eye-catching but makes your messaging abundantly clear. 

 

Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • October 7, 2024
Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • October 4, 2024
Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.
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