How To Become A More Sustainable Business

Julie Starr • June 22, 2021



As a business owner and company, part of your responsibility is to help make the world and environment a better place. You may have the desire to but are unsure of where to start or what to do to achieve this goal.

Be glad to know there are several ways and steps you can take that will help you become a more sustainable business that you can be proud of. Take it one small step at a time and track your progress so you can see how you’re doing as you go and what you may need to work on and focus on in the future.

Set Goals & Communicate the Initiative

One way to become a more sustainable business is to outline goals for what you want to accomplish in this area. Figure out a game plan and strategy for becoming greener and improving your current practices. For instance, it may be that you want to work with more sustainable businesses or use less energy at your office. Write down your goals and review them often so you can monitor how you’re doing along the way. Once you have a plan in place you should communicate your initiative and objectives to your company and employees so they can help you find success with the ideas you have in place.

Create A Green Team

You may struggle to become a more sustainable business if you’re the only one doing the work. Therefore, consider creating a green team of employees who are passionate about the cause and can help you reach your goals. Let them take charge and figure out how to get more people at your company involved. Give them some direction but then allow them to lead the way and come up with strategies to implement your plan and ensure your business follows through on this important initiative. Brainstorm ways to improve and then work together as a team to turn your ideas into reality.

Do Your Homework

One reason you may be struggling to be more sustainable is that you’re unsure of how to go about it. In this case, it’s best to do your homework and research so you can get some additional ideas and strategies. Study your competitors and find out what other businesses are doing in this area so you can follow suit or come up with other innovative and creative ways to do a better job with this project. Learn from their mistakes and successes and figure out how they’re running a more eco-friendly business and come up with your own model for success.

Bring Your Products & Marketing Online

Another way to become a more sustainable business is to change what you’re doing and how you’re operating. Consider bringing your products and marketing online so you’re using technology and less energy, actual waste, and physical items to run your business. Use your website to market your business instead of printing off flyers and signs. Make sure your website is a success and your message gets out by working with a company like Unravelseo.com that knows how to get you higher up in the search results.

Offer Remote Work

Think about offering remote work at your company to make it more sustainable. This way you don’t have to operate a physical office as much or as frequently and can save money not having to stock, light, and heat your building. You can save on energy and your employees can work at home instead of having to take their cars to work. Having fewer cars on the road is good for the environment and will save your employees time. You may also want to offer public transit commuter benefits for when they do have to come into the office, which is the greenest way to get around. It provides your workers with more flexibility and an opportunity to complete more tasks online and through technology. Make energy-efficient upgrades to your office for the days you do have to spend and work in it.

Reduce, Reuse & Recycle

You should also commit to reducing, reusing, and recycling as a business if you want to run a more sustainable operation. Make sure you have the right tools and set up to see the results you desire and do what’s in your power so you’re not always creating more waste. Make sure you have recycling bins around your office, print less and use technology more, and rethink your packaging and use of plastic. Once you get in the habit it’ll soon become second nature and you won’t have to think so hard to follow through with these practices. Make it a point to use stainable products in and around the office so you’re practicing what you’re preaching. It can be anything from the rolls of toilet paper you buy to the cleaning products that you use. You may also want to consider how you decorate your office and choose to shop and buy second-hand and consignment décor and furniture.

Reward Effort

You can do what’s in your power as a business owner to turn your company around for the better but you may struggle to succeed unless your employees stand behind you and support you. Become a more sustainable business by rewarding any and all effort that’s made by your team and those you work with. Make sure that they know you’re watching and monitoring their actions and hard work. Reward their behaviors as a way to offer positive reinforcement and get them to stick with it in the future.

Conclusion

These tips will help ensure you can become a more sustainable business over time and can thrive in this area. Be patient because it’ll take time to change habits and behaviors and get everyone on board with what you’re trying to achieve. Let these ideas provide you with a starting point for knowing where to begin and how to succeed in this area. Be proud of yourself for making an effort and getting your company on the right track to helping the environment and making the world a better place.

By Julie Starr February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
By Julie Starr February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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