How To Become A More Sustainable Business

Julie Starr • June 22, 2021



As a business owner and company, part of your responsibility is to help make the world and environment a better place. You may have the desire to but are unsure of where to start or what to do to achieve this goal.

Be glad to know there are several ways and steps you can take that will help you become a more sustainable business that you can be proud of. Take it one small step at a time and track your progress so you can see how you’re doing as you go and what you may need to work on and focus on in the future.

Set Goals & Communicate the Initiative

One way to become a more sustainable business is to outline goals for what you want to accomplish in this area. Figure out a game plan and strategy for becoming greener and improving your current practices. For instance, it may be that you want to work with more sustainable businesses or use less energy at your office. Write down your goals and review them often so you can monitor how you’re doing along the way. Once you have a plan in place you should communicate your initiative and objectives to your company and employees so they can help you find success with the ideas you have in place.

Create A Green Team

You may struggle to become a more sustainable business if you’re the only one doing the work. Therefore, consider creating a green team of employees who are passionate about the cause and can help you reach your goals. Let them take charge and figure out how to get more people at your company involved. Give them some direction but then allow them to lead the way and come up with strategies to implement your plan and ensure your business follows through on this important initiative. Brainstorm ways to improve and then work together as a team to turn your ideas into reality.

Do Your Homework

One reason you may be struggling to be more sustainable is that you’re unsure of how to go about it. In this case, it’s best to do your homework and research so you can get some additional ideas and strategies. Study your competitors and find out what other businesses are doing in this area so you can follow suit or come up with other innovative and creative ways to do a better job with this project. Learn from their mistakes and successes and figure out how they’re running a more eco-friendly business and come up with your own model for success.

Bring Your Products & Marketing Online

Another way to become a more sustainable business is to change what you’re doing and how you’re operating. Consider bringing your products and marketing online so you’re using technology and less energy, actual waste, and physical items to run your business. Use your website to market your business instead of printing off flyers and signs. Make sure your website is a success and your message gets out by working with a company like Unravelseo.com that knows how to get you higher up in the search results.

Offer Remote Work

Think about offering remote work at your company to make it more sustainable. This way you don’t have to operate a physical office as much or as frequently and can save money not having to stock, light, and heat your building. You can save on energy and your employees can work at home instead of having to take their cars to work. Having fewer cars on the road is good for the environment and will save your employees time. You may also want to offer public transit commuter benefits for when they do have to come into the office, which is the greenest way to get around. It provides your workers with more flexibility and an opportunity to complete more tasks online and through technology. Make energy-efficient upgrades to your office for the days you do have to spend and work in it.

Reduce, Reuse & Recycle

You should also commit to reducing, reusing, and recycling as a business if you want to run a more sustainable operation. Make sure you have the right tools and set up to see the results you desire and do what’s in your power so you’re not always creating more waste. Make sure you have recycling bins around your office, print less and use technology more, and rethink your packaging and use of plastic. Once you get in the habit it’ll soon become second nature and you won’t have to think so hard to follow through with these practices. Make it a point to use stainable products in and around the office so you’re practicing what you’re preaching. It can be anything from the rolls of toilet paper you buy to the cleaning products that you use. You may also want to consider how you decorate your office and choose to shop and buy second-hand and consignment décor and furniture.

Reward Effort

You can do what’s in your power as a business owner to turn your company around for the better but you may struggle to succeed unless your employees stand behind you and support you. Become a more sustainable business by rewarding any and all effort that’s made by your team and those you work with. Make sure that they know you’re watching and monitoring their actions and hard work. Reward their behaviors as a way to offer positive reinforcement and get them to stick with it in the future.

Conclusion

These tips will help ensure you can become a more sustainable business over time and can thrive in this area. Be patient because it’ll take time to change habits and behaviors and get everyone on board with what you’re trying to achieve. Let these ideas provide you with a starting point for knowing where to begin and how to succeed in this area. Be proud of yourself for making an effort and getting your company on the right track to helping the environment and making the world a better place.

By Julie Starr April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.
By Julie Starr April 20, 2025
Sustainability is no longer a nice-to-have—it’s a business imperative. From shifting customer expectations to regulatory momentum and investor pressure, today’s competitive landscape demands more than short-term cost savings. Companies are being called to demonstrate leadership by embedding sustainable practices across their value chain. For many organizations, this transformation can feel overwhelming. But it doesn’t have to be. Strategic outsourcing can unlock both environmental benefits and operational efficiency—helping your company do more with less while strengthening its sustainability performance. By partnering with service providers who specialize in sustainability, you can streamline operations, reduce environmental impact, and build trust with customers, employees, and investors alike. Below are some key areas where outsourcing can support your sustainability journey. Green Energy Consulting Services Are you wondering how to lower energy consumption without impacting business performance? Green energy consultants specialize in reducing carbon footprints through practical, scalable solutions. These experts analyze your energy usage and identify opportunities like switching to renewables, upgrading to energy-saving systems, or adopting smart technologies. Outsourcing initiatives such as solar panel installation or wind-powered electricity procurement signals your organization’s long-term commitment to environmental leadership. And as with many sustainability investments, the result is not just impact—it’s also efficiency and cost savings. Framed in the right way, these actions can become powerful stories that demonstrate your company's values to customers and stakeholders. Sustainable Supply Chain Management A sustainable supply chain is essential for companies aiming to lead in today’s circular economy. Third-party logistics providers and supply chain consultants can help in auditing your supply chain to uncover inefficiencies, and recommend improvements aligned with eco-conscious goals. By outsourcing this function, you gain access to experts who help embed sustainability into procurement practices—using local materials, reducing waste, and improving freight efficiency. Many providers can also connect you with suppliers that share your environmental standards, enabling a cohesive approach to sustainable sourcing. These supply chain enhancements not only reduce emissions and waste—they also reinforce your brand’s environmental credibility across the stakeholder ecosystem. Eco-Friendly IT and Cloud Computing Running a tech-intensive business? Traditional on-site data centers are energy-intensive. Outsourcing IT infrastructure to green cloud providers can dramatically lower your environmental impact. Cloud vendors who use renewable energy for data storage and server operations offer an efficient alternative to on-premise solutions. They also reduce hardware waste and improve system performance—making them both eco-friendly and future-ready. For organizations prioritizing digital sustainability, this move can be a cornerstone of your environmental strategy—and a strong signal of innovation to your stakeholders. Sustainable Junk Removal Services Sustainable operations include responsible waste management. Outsourcing junk removal to companies that prioritize recycling and charitable donations keeps unnecessary items out of landfills and extends the life cycle of materials. These services allow businesses and individuals to declutter responsibly, supporting both environmental and community well-being. It’s a simple but visible action that can reinforce your sustainability message both internally and externally. Carbon Offsetting Services Not all emissions can be eliminated—but many can be offset. Specialized outsourcing firms help companies calculate, track, and neutralize their carbon emissions through strategic reforestation projects , renewable energy, or community resilience projects. These providers simplify the path to carbon neutrality, enabling your business to meet emissions targets without overwhelming internal resources. When shared transparently, these efforts can build credibility and show stakeholders your commitment to real climate action. Green Building and Facility Services For organizations with a physical footprint, outsourcing to green building service providers supports both environmental and business performance. Whether you're retrofitting with energy-efficient systems, reimagining interior layouts for LEED certification, or upgrading lighting and HVAC, retrofitting to eco-friendly office design supports long-term thinking. Outsourcing this expertise ensures you’re not only meeting today’s expectations—but also building for tomorrow’s workforce and market needs. Outsourced R&D for Sustainable Products Developing greener products doesn’t need to be done in-house. By outsourcing R&D to sustainability-focused experts, your company can bring innovative ideas—like biodegradable packaging or low-impact materials—to market faster. These partnerships inject creativity and specialized knowledge into your product development pipeline, helping you stay ahead of regulatory shifts and consumer demand. More importantly, they support a brand narrative rooted in innovation and responsibility. Conclusion: Aligning Profit with Purpose Sustainability isn’t just about compliance—it’s about competitiveness, resilience, and leadership. Outsourcing to sustainability-minded providers allows your business to focus on core strengths while accelerating progress toward environmental and ESG goals. From energy and IT to supply chain and product development, these partnerships offer a smart path forward—one that balances operational efficiency with lasting impact.  At its best, sustainable outsourcing isn’t a sideline strategy. It’s a meaningful part of how forward-thinking companies align profit with purpose—and demonstrate what’s possible when businesses lead with values.