How To Make Trucking For Business Greener

Julie Starr • June 23, 2021



The environment has become a bigger priority for many businesses, and for very good reason. More consumers are looking for sustainable businesses and many business owners are making green practices a priority. Gas and fossil fuel emission are one of the leading causes of greenhouse gases. However, there are some ways to reduce the emissions that are released into the environment, and most of these ways start small. If you use trucks for your business, here’s how you can make them more eco-friendly.

Why Should I Make Trucking For My Business More Eco-Friendly?

There are several good reasons for doing this. 

More eco-friendly trucking saves you money. One of the main benefits of more sustainable business transport is that it can keep some more money in your pocket, especially if you choose used trucks from somewhere like Piedmont Trucks . 

It’s better for the planet. Truck drivers ought to try to go green because it’s better for the planet. Greenhouse gases are one of the main causes of global warming. If businesses that use trucks for delivery took a few more precautions to conserve energy and prevent waste, it would go a long way to making a difference. 

It’s easy. It’s less effort than you might think to prioritize sustainable transportation for your business. 

How Can I Make Truck Driving More Eco-Friendly?

If you have vehicles on the road all the time for deliveries, then you might be worried about your greenhouse emissions. With a few simple changes, you can reduce your emissions and make your business more sustainable. 

Plan Your Routes

If you need to make a delivery, plan out how you’re going to get it there. Greener trucking can be easy if you make good use of GPS technology or take the time to work out the optimal route the day before. Getting lost on the way means that your trucks are using up unnecessary gas, which is damaging to the environment. Using more gas also means you have to fill up the tanks more often, which will hurt your transport budget too. 

If you can, try to have your fleet on the road at times of day when there is less traffic. If you know your route, you can work out how much traffic there will be when, and take steps to avoid it. If your trucks are sitting in traffic with the engine running, they will burn through gas quickly. Instead, aim to have any truck you use at a rolling speed throughout the whole route. If you can leave earlier or later to avoid rush hour traffic, then you can drive more efficiently. 

If you’re making a delivery to an area that you’re unfamiliar with, you can estimate the traffic using apps designed for truckers. These apps can be downloaded onto your smartphone, where they will predict traffic and hazards for you. Encourage your drivers to use these so they know where the traffic is and what the fastest route will be. Look for an app that does all this in real-time, so if something changes on a planned route, they’re not live idling and can keep going.

Drive Smarter

One of the simplest ways to make driving a truck more eco-friendly is to encourage more sustainable habits. If your trucks need gas, fill them up in the morning. Fuel expands in the heat, so if you fill up in the morning when the temperature is lower, you can get a little more gas in your tank per gallon than you would if you filled up later in the day when it’s warmer. 

Make your fleet more sustainable by encouraging your drivers to maintain a normal driving speed while they’re on the highway. Stopping and starting makes the engine work harder, so the truck will need more fuel. Leaving the engine idling does the same thing, so if the engine can be turned off, it should be done. 

Go Paperless

A lot of companies with a delivery fleet require their drivers to manually log their hours on paper. This uses up a lot of paper, but you can do it electronically instead. Not all drivers are big fans of these systems, so consider it carefully. Automatically tracking their hours electronically does save on paper though. 

Even if you don’t log hours automatically, encourage your fleet drivers to log their hours on the phone instead of on paper. Saving money on paper products will help the environment too. 

Recycle

If you’re trying to get your truck drivers to think green, recycling should be near the top of your list of priorities. If you can’t go paperless, recycle. 

Fit all your trucks with somewhere to store waste paper and plastic products, even if this is only a clip to hang up a bag. A huge amount of the products that drivers use every day can be recycled instead of thrown away. A lot of truck stops and gas stations have places to drop off recycling too, so it’s easy to do. 

Encourage your fleet of drivers to bring any snacks or food in reusable containers in order to cut down on products in paper or plastic they need to buy when they’re on the road. Put branded canvas bags in the trucks so your drivers don’t need to use plastic ones. Perhaps you could also provide them with branded reusable coffee cups so they don’t need to use a to-go cup that will just end up in a landfill. 

If you have old tires or cartons at the depot, recycle them. Almost everything can be recycled into something else. Some places offer discounts or tax breaks for recycling products. Helping the planet can help your wallet too if you put in the effort. 

Maintain Your Truck

Taking care of your truck can help you care for the planet. Keeping your fleet running well can make it more sustainable. Regular maintenance on a semi-truck reduces the amount of carbon monoxide emissions that it produces. Keeping the engine air filter clean can improve fuel efficiency by up to 10 per cent.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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