How to Expand Your Sustainable Business’ Reach

Julie Starr • March 15, 2022



Sustainability is the key to the future. Many people are beginning to realize this, and as a result, sustainable businesses are on the rise. If you have a sustainable business, congratulations! You are ahead of the curve. But even if your business is sustainable, it’s important to continue expanding your reach in order to make an even bigger impact. This blog post will discuss ways that you can expand your reach and help promote sustainability across the globe!

#1 Use social media to your advantage

Social media is a powerful tool that can help you reach new audiences and promote your sustainable message. Make sure to post regularly and use hashtags to get your posts seen by as many people as possible. You can also collaborate with other businesses or influencers who share your values to reach even more people.

Another great way to use social media is to run ads that specifically target people who are interested in sustainability. For example, you can use platforms like Facebook and Google AdWords to create targeted ads that will reach new customers who are looking for sustainable products or services.

Finally, don’t forget about good old-fashioned networking! Attend trade shows and events that are related to sustainability, or start your own events that promote sustainable living. You never know who you’ll meet and what new opportunities will come your way.

#2 Educate yourself and others about sustainability

The more you know about sustainability, the better equipped you’ll be to promote it in your business. Make sure to stay up-to-date on the latest news and research related to sustainability. You can also share your knowledge by writing blog posts or articles, giving presentations, or teaching classes on sustainable living.

When you educate yourself and others about sustainability, you’ll not only be helping the environment—you’ll also be opening up new markets for your sustainable business. In addition, as more people learn about the importance of sustainability, they’ll be more likely to seek out companies that align with their values.

#3 Focus on quality, not quantity

It’s important to remember that sustainability is about quality, not quantity. This means that you should focus on selling high-quality, sustainable products or services rather than trying to sell as much as possible. When you focus on quality, you’ll attract customers who are looking for a sustainable option that will last them a long time. Not only will this help the environment, but it will also help your business in the long run!

In addition, make sure to focus on the whole product life cycle—not just the end result. This means considering the environmental impact of your products or services at every stage, from production to disposal. By taking a holistic approach, you can ensure that your business is as sustainable as possible.

#4 Think outside the traditional business model

There are many ways to run a sustainable business, so don’t be afraid to think outside the traditional business model. If you want to really make a difference, consider using your business as a platform to promote sustainability. For example, you could use your products or services to educate others about sustainability or donate a portion of your profits to environmental causes. You could also create new sustainable business models that are more efficient and effective than the traditional model. There are endless possibilities—so get creative!

#5 Focus on your website traffic

Make sure your website is optimized for search engines so that you can attract more visitors. For example, use keywords related to sustainability on your website and in your blog posts to make sure you’re reaching people who are searching for sustainable products or services. You can also use social media and other online platforms to drive traffic to your website. By increasing your website traffic , you’ll be able to reach new customers and promote your sustainable message to a broader audience.

In addition, consider using Google AdWords or other online advertising platforms to create targeted ads that reach people who are interested in sustainability. By investing in online advertising, you can make sure your sustainable business is reaching its full potential.

#6 Get involved in the local community

One of the best ways to expand your sustainable business is to get involved in the local community. Attend local events, sponsor a community team or event, or volunteer your time and resources to local causes. This will help you raise awareness about your business and build goodwill within the community. In addition, you can use your involvement in the community to create connections with other businesses and individuals who are interested in sustainability.

By getting involved in the local community, you’ll be able to reach new customers and promote your sustainable message on a personal level. In addition, this is an excellent way to build long-term relationships with potential customers and create a loyal customer base for your business.

#7 Sponsor other brands or products

Another great way to expand your sustainable business is to sponsor other brands or products that align with your values. For example, you could sponsor a local farm-to-table restaurant or an eco-friendly clothing brand. This will help you reach new customers and promote your business to a wider audience. In addition, it’s a great way to build positive relationships with other businesses in the sustainability space.

Sponsoring other brands or products is an excellent way to show your commitment to sustainability and build goodwill within the community. It’s also a great marketing tool that can help you reach new customers and promote your sustainable message.

#8 Collaborate with other businesses

Collaborating with other businesses is a great way to expand your reach and promote your sustainable message. There are many ways to collaborate, such as co-branding, cross-promotion, or joint ventures. By collaborating with other businesses, you can pool your resources and create a more powerful sustainability message. In addition, it’s a great way to build relationships with other businesses in the sustainability space.

By following these tips, you can expand your sustainable business and make a positive impact on the world. With a little effort, you can reach new customers, promote your message, and make a real difference in the fight against climate change. So what are you waiting for? Get started today!

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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