How to Expand Your Sustainable Business’ Reach

Julie Starr • March 15, 2022



Sustainability is the key to the future. Many people are beginning to realize this, and as a result, sustainable businesses are on the rise. If you have a sustainable business, congratulations! You are ahead of the curve. But even if your business is sustainable, it’s important to continue expanding your reach in order to make an even bigger impact. This blog post will discuss ways that you can expand your reach and help promote sustainability across the globe!

#1 Use social media to your advantage

Social media is a powerful tool that can help you reach new audiences and promote your sustainable message. Make sure to post regularly and use hashtags to get your posts seen by as many people as possible. You can also collaborate with other businesses or influencers who share your values to reach even more people.

Another great way to use social media is to run ads that specifically target people who are interested in sustainability. For example, you can use platforms like Facebook and Google AdWords to create targeted ads that will reach new customers who are looking for sustainable products or services.

Finally, don’t forget about good old-fashioned networking! Attend trade shows and events that are related to sustainability, or start your own events that promote sustainable living. You never know who you’ll meet and what new opportunities will come your way.

#2 Educate yourself and others about sustainability

The more you know about sustainability, the better equipped you’ll be to promote it in your business. Make sure to stay up-to-date on the latest news and research related to sustainability. You can also share your knowledge by writing blog posts or articles, giving presentations, or teaching classes on sustainable living.

When you educate yourself and others about sustainability, you’ll not only be helping the environment—you’ll also be opening up new markets for your sustainable business. In addition, as more people learn about the importance of sustainability, they’ll be more likely to seek out companies that align with their values.

#3 Focus on quality, not quantity

It’s important to remember that sustainability is about quality, not quantity. This means that you should focus on selling high-quality, sustainable products or services rather than trying to sell as much as possible. When you focus on quality, you’ll attract customers who are looking for a sustainable option that will last them a long time. Not only will this help the environment, but it will also help your business in the long run!

In addition, make sure to focus on the whole product life cycle—not just the end result. This means considering the environmental impact of your products or services at every stage, from production to disposal. By taking a holistic approach, you can ensure that your business is as sustainable as possible.

#4 Think outside the traditional business model

There are many ways to run a sustainable business, so don’t be afraid to think outside the traditional business model. If you want to really make a difference, consider using your business as a platform to promote sustainability. For example, you could use your products or services to educate others about sustainability or donate a portion of your profits to environmental causes. You could also create new sustainable business models that are more efficient and effective than the traditional model. There are endless possibilities—so get creative!

#5 Focus on your website traffic

Make sure your website is optimized for search engines so that you can attract more visitors. For example, use keywords related to sustainability on your website and in your blog posts to make sure you’re reaching people who are searching for sustainable products or services. You can also use social media and other online platforms to drive traffic to your website. By increasing your website traffic , you’ll be able to reach new customers and promote your sustainable message to a broader audience.

In addition, consider using Google AdWords or other online advertising platforms to create targeted ads that reach people who are interested in sustainability. By investing in online advertising, you can make sure your sustainable business is reaching its full potential.

#6 Get involved in the local community

One of the best ways to expand your sustainable business is to get involved in the local community. Attend local events, sponsor a community team or event, or volunteer your time and resources to local causes. This will help you raise awareness about your business and build goodwill within the community. In addition, you can use your involvement in the community to create connections with other businesses and individuals who are interested in sustainability.

By getting involved in the local community, you’ll be able to reach new customers and promote your sustainable message on a personal level. In addition, this is an excellent way to build long-term relationships with potential customers and create a loyal customer base for your business.

#7 Sponsor other brands or products

Another great way to expand your sustainable business is to sponsor other brands or products that align with your values. For example, you could sponsor a local farm-to-table restaurant or an eco-friendly clothing brand. This will help you reach new customers and promote your business to a wider audience. In addition, it’s a great way to build positive relationships with other businesses in the sustainability space.

Sponsoring other brands or products is an excellent way to show your commitment to sustainability and build goodwill within the community. It’s also a great marketing tool that can help you reach new customers and promote your sustainable message.

#8 Collaborate with other businesses

Collaborating with other businesses is a great way to expand your reach and promote your sustainable message. There are many ways to collaborate, such as co-branding, cross-promotion, or joint ventures. By collaborating with other businesses, you can pool your resources and create a more powerful sustainability message. In addition, it’s a great way to build relationships with other businesses in the sustainability space.

By following these tips, you can expand your sustainable business and make a positive impact on the world. With a little effort, you can reach new customers, promote your message, and make a real difference in the fight against climate change. So what are you waiting for? Get started today!

 

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.

How Outsourcing Services Can Help Your Business Advance Sustainability Goals

By Julie Starr • April 20, 2025
Sustainability is no longer a nice-to-have—it’s a business imperative. From shifting customer expectations to regulatory momentum and investor pressure, today’s competitive landscape demands more than short-term cost savings. Companies are being called to demonstrate leadership by embedding sustainable practices across their value chain. For many organizations, this transformation can feel overwhelming. But it doesn’t have to be. Strategic outsourcing can unlock both environmental benefits and operational efficiency—helping your company do more with less while strengthening its sustainability performance. By partnering with service providers who specialize in sustainability, you can streamline operations, reduce environmental impact, and build trust with customers, employees, and investors alike. Below are some key areas where outsourcing can support your sustainability journey. Green Energy Consulting Services Are you wondering how to lower energy consumption without impacting business performance? Green energy consultants specialize in reducing carbon footprints through practical, scalable solutions. These experts analyze your energy usage and identify opportunities like switching to renewables, upgrading to energy-saving systems, or adopting smart technologies. Outsourcing initiatives such as solar panel installation or wind-powered electricity procurement signals your organization’s long-term commitment to environmental leadership. And as with many sustainability investments, the result is not just impact—it’s also efficiency and cost savings. Framed in the right way, these actions can become powerful stories that demonstrate your company's values to customers and stakeholders. Sustainable Supply Chain Management A sustainable supply chain is essential for companies aiming to lead in today’s circular economy. Third-party logistics providers and supply chain consultants can help in auditing your supply chain to uncover inefficiencies, and recommend improvements aligned with eco-conscious goals. By outsourcing this function, you gain access to experts who help embed sustainability into procurement practices—using local materials, reducing waste, and improving freight efficiency. Many providers can also connect you with suppliers that share your environmental standards, enabling a cohesive approach to sustainable sourcing. These supply chain enhancements not only reduce emissions and waste—they also reinforce your brand’s environmental credibility across the stakeholder ecosystem. Eco-Friendly IT and Cloud Computing Running a tech-intensive business? Traditional on-site data centers are energy-intensive. Outsourcing IT infrastructure to green cloud providers can dramatically lower your environmental impact. Cloud vendors who use renewable energy for data storage and server operations offer an efficient alternative to on-premise solutions. They also reduce hardware waste and improve system performance—making them both eco-friendly and future-ready. For organizations prioritizing digital sustainability, this move can be a cornerstone of your environmental strategy—and a strong signal of innovation to your stakeholders. Sustainable Junk Removal Services Sustainable operations include responsible waste management. Outsourcing junk removal to companies that prioritize recycling and charitable donations keeps unnecessary items out of landfills and extends the life cycle of materials. These services allow businesses and individuals to declutter responsibly, supporting both environmental and community well-being. It’s a simple but visible action that can reinforce your sustainability message both internally and externally. Carbon Offsetting Services Not all emissions can be eliminated—but many can be offset. Specialized outsourcing firms help companies calculate, track, and neutralize their carbon emissions through strategic reforestation projects , renewable energy, or community resilience projects. These providers simplify the path to carbon neutrality, enabling your business to meet emissions targets without overwhelming internal resources. When shared transparently, these efforts can build credibility and show stakeholders your commitment to real climate action. Green Building and Facility Services For organizations with a physical footprint, outsourcing to green building service providers supports both environmental and business performance. Whether you're retrofitting with energy-efficient systems, reimagining interior layouts for LEED certification, or upgrading lighting and HVAC, retrofitting to eco-friendly office design supports long-term thinking. Outsourcing this expertise ensures you’re not only meeting today’s expectations—but also building for tomorrow’s workforce and market needs. Outsourced R&D for Sustainable Products Developing greener products doesn’t need to be done in-house. By outsourcing R&D to sustainability-focused experts, your company can bring innovative ideas—like biodegradable packaging or low-impact materials—to market faster. These partnerships inject creativity and specialized knowledge into your product development pipeline, helping you stay ahead of regulatory shifts and consumer demand. More importantly, they support a brand narrative rooted in innovation and responsibility. Conclusion: Aligning Profit with Purpose Sustainability isn’t just about compliance—it’s about competitiveness, resilience, and leadership. Outsourcing to sustainability-minded providers allows your business to focus on core strengths while accelerating progress toward environmental and ESG goals. From energy and IT to supply chain and product development, these partnerships offer a smart path forward—one that balances operational efficiency with lasting impact.  At its best, sustainable outsourcing isn’t a sideline strategy. It’s a meaningful part of how forward-thinking companies align profit with purpose—and demonstrate what’s possible when businesses lead with values.