How to Expand Your Sustainable Business’ Reach

Julie Starr • March 15, 2022



Sustainability is the key to the future. Many people are beginning to realize this, and as a result, sustainable businesses are on the rise. If you have a sustainable business, congratulations! You are ahead of the curve. But even if your business is sustainable, it’s important to continue expanding your reach in order to make an even bigger impact. This blog post will discuss ways that you can expand your reach and help promote sustainability across the globe!

#1 Use social media to your advantage

Social media is a powerful tool that can help you reach new audiences and promote your sustainable message. Make sure to post regularly and use hashtags to get your posts seen by as many people as possible. You can also collaborate with other businesses or influencers who share your values to reach even more people.

Another great way to use social media is to run ads that specifically target people who are interested in sustainability. For example, you can use platforms like Facebook and Google AdWords to create targeted ads that will reach new customers who are looking for sustainable products or services.

Finally, don’t forget about good old-fashioned networking! Attend trade shows and events that are related to sustainability, or start your own events that promote sustainable living. You never know who you’ll meet and what new opportunities will come your way.

#2 Educate yourself and others about sustainability

The more you know about sustainability, the better equipped you’ll be to promote it in your business. Make sure to stay up-to-date on the latest news and research related to sustainability. You can also share your knowledge by writing blog posts or articles, giving presentations, or teaching classes on sustainable living.

When you educate yourself and others about sustainability, you’ll not only be helping the environment—you’ll also be opening up new markets for your sustainable business. In addition, as more people learn about the importance of sustainability, they’ll be more likely to seek out companies that align with their values.

#3 Focus on quality, not quantity

It’s important to remember that sustainability is about quality, not quantity. This means that you should focus on selling high-quality, sustainable products or services rather than trying to sell as much as possible. When you focus on quality, you’ll attract customers who are looking for a sustainable option that will last them a long time. Not only will this help the environment, but it will also help your business in the long run!

In addition, make sure to focus on the whole product life cycle—not just the end result. This means considering the environmental impact of your products or services at every stage, from production to disposal. By taking a holistic approach, you can ensure that your business is as sustainable as possible.

#4 Think outside the traditional business model

There are many ways to run a sustainable business, so don’t be afraid to think outside the traditional business model. If you want to really make a difference, consider using your business as a platform to promote sustainability. For example, you could use your products or services to educate others about sustainability or donate a portion of your profits to environmental causes. You could also create new sustainable business models that are more efficient and effective than the traditional model. There are endless possibilities—so get creative!

#5 Focus on your website traffic

Make sure your website is optimized for search engines so that you can attract more visitors. For example, use keywords related to sustainability on your website and in your blog posts to make sure you’re reaching people who are searching for sustainable products or services. You can also use social media and other online platforms to drive traffic to your website. By increasing your website traffic , you’ll be able to reach new customers and promote your sustainable message to a broader audience.

In addition, consider using Google AdWords or other online advertising platforms to create targeted ads that reach people who are interested in sustainability. By investing in online advertising, you can make sure your sustainable business is reaching its full potential.

#6 Get involved in the local community

One of the best ways to expand your sustainable business is to get involved in the local community. Attend local events, sponsor a community team or event, or volunteer your time and resources to local causes. This will help you raise awareness about your business and build goodwill within the community. In addition, you can use your involvement in the community to create connections with other businesses and individuals who are interested in sustainability.

By getting involved in the local community, you’ll be able to reach new customers and promote your sustainable message on a personal level. In addition, this is an excellent way to build long-term relationships with potential customers and create a loyal customer base for your business.

#7 Sponsor other brands or products

Another great way to expand your sustainable business is to sponsor other brands or products that align with your values. For example, you could sponsor a local farm-to-table restaurant or an eco-friendly clothing brand. This will help you reach new customers and promote your business to a wider audience. In addition, it’s a great way to build positive relationships with other businesses in the sustainability space.

Sponsoring other brands or products is an excellent way to show your commitment to sustainability and build goodwill within the community. It’s also a great marketing tool that can help you reach new customers and promote your sustainable message.

#8 Collaborate with other businesses

Collaborating with other businesses is a great way to expand your reach and promote your sustainable message. There are many ways to collaborate, such as co-branding, cross-promotion, or joint ventures. By collaborating with other businesses, you can pool your resources and create a more powerful sustainability message. In addition, it’s a great way to build relationships with other businesses in the sustainability space.

By following these tips, you can expand your sustainable business and make a positive impact on the world. With a little effort, you can reach new customers, promote your message, and make a real difference in the fight against climate change. So what are you waiting for? Get started today!

 

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.