How To Go Green With Your Manufacturing Company Before the Year Ends

Julie Starr • September 14, 2021



As the year ends, it’s time for you to reflect on your accomplishments for the past 12 months. For many, this includes evaluating your business practices and looking for ways to make every operation more sustainable. If you’re considering going green with your manufacturing company before the year ends, then these steps might help.

Implement Eco-Friendly Products

With the world going green, it is inevitable for a business to follow suit. One way of doing this is by implementing eco-friendly products in your manufacturing company. To start with, here are some examples of eco-friendly products: recycled materials and post-consumer material. Other ways to implement green manufacturing in your company include using aluminum machining to produce durable products and alternative energy sources such as solar panels or wind turbines or installing a rainwater collection system for irrigation purposes.

Implement Safety Measures With Your Machinery

If you have new machinery delivered before the end of this year, ensure that it is equipped with safety features. For instance, consider equipment with interlocked guards to prevent injuries when a door is open, or an operator leaves your station or work post. Dust collection systems should also be considered since these can help reduce your overall costs associated with health care insurance.

Use Circular Manufacturing To Save Energy

When you make products, it is important not to produce too much and ensure that goods can be constantly remade into something else . The fewer materials used, the better because this will reduce energy consumption and carbon footprint. It also limits how much waste can be produced, which helps save landfills from being overcrowded with trash that cannot decompose naturally, cutting costs.

Use Green Cleaning Products

If you’re sending physical documents, make sure the documents are printed double-sided when at all feasible. This will not only save trees but also help with water conservation efforts. The most crucial part of going green is using eco-friendly green products that are safer for employees and the environment. Use products with less harsh chemicals like natural or green cleaners to give your production plant an eco-friendly boost without compromising the quality of the product.

Recycle and Reuse

Recycling uses less energy than creating materials from raw resources by reducing landfilled or incinerated waste. It also reduces greenhouse gas emissions made from extracting virgin materials. Better design and recyclability can be as simple as recycling paper, plastic, and metal at your office. Still, more complex options include collecting used cooking oil from local restaurants to create biodiesel fuel or even a full-scale composting program that turns food waste into fertilizer for crops and gardens in an urban area.

Another benefit of reuse is that it extends the life of products. For example, paper can be reused multiple times before finally being recycled into new paper products or cardboard boxes rather than thrown away immediately after use.

Conclusion

As you can see, going green is not only the right thing to do because it helps protect our planet for generations to come. It’s also a way of demonstrating your company values and leadership before your employees, investors, customers, or anyone else who may be watching what kind of business you are running.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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