The Top Benefits Of Blogger Outreach

Julie Starr • September 15, 2021



Blogger outreach, often known as influencer marketing, is when you hire a blogger or other influencer to promote your business by covering your brand, product, or services. 

A good way to make use of blogger outreach is to hire an expert company that already has a strong network of influencers to work with. Lots of companies offer this service, so look for one with plenty of five star reviews . 

But why should you use blogger outreach? 

It Boosts Online Visibility

An active online presence is very important for brands . Social media marketing is effective, but a lot of people are doing it already. You need to seek out an alternative in order to stand out. A blogger outreach service will help you to increase your brand’s online visibility while promoting your company across different platforms. The extra exposure is great for both the short and long-term digital strategy for your business. 

It Is Cost-Effective

Blogger outreach is a very cost-effective form of marketing. It’s a great way to boost your content marketing and SEO strategy, as well getting some exposure. If you work with niche bloggers who have an interest in your area of business, you can promote your company to the right audience. This method is also a lot less time-consuming and affordable than traditional methods and can deliver more leads for your business. 

It Provides A Link To Other Markets

Your business needs to be able to diversify its offering in order to be able to keep up. You need to make sure that your company continues to explore different areas and avenues in order to be able to keep growing. Blogger outreach can help you to expand into other markets and become better known in those markets. This is one of the ways you can gain more success for your brand. As a business, this means that you aren’t putting all of your eggs into one basket, by having a more diverse range of markets. By diversifying, you can improve your chances of long-term success. 

It Boosts Your Connection With Target Audiences

One big issue with a lot of marketing drives is that many businesses don’t have a clear-cut strategy that is aimed at finding the right audience for their marketing. In many cases, marketers just decide to try a lot of things to what will work. If you try to market to everybody, only a few of the people you manage to reach will fit into your target audience. 

If you build an effective strategy for blogger outreach, you can cut out a lot of wasted time and instead focus on the people that is actually aimed at. 

Great For Backlinks

Backlinks are important, as they take a potential customer straight to your website. Blogger outreach is a great way to build a lot of backlinks to your site. The more high-quality backlinks you have, the better your website will rank in search engines, which will also help to build your brand’s visibility.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.