How to Make Sustainable Investments on the Stock Market

Julie Starr • March 3, 2022



Investing your money is a great way to secure your future and build your wealth, as an individual , or an organization. While considering companies with a good market cap , you should also consider green investing. If you are trying to lead a more sustainable life, it is important to consider where you are making your investments. By investing in green stocks, you can put your money to good use and support companies that have a favorable impact on the environment by committing to certain acts, such as pollution reduction, conservation of natural resources, and other environmentally friendly practices. 

Here is some more information to help you get started with green investments. 

How to find sustainable investments

Unfortunately, there is no one definition of the term “green” or “sustainable”, but there are many different factors that can qualify an investment as environmentally friendly and are often open to interpretation. 

Look for certifications

Firstly, many companies with green practices tend to get the relevant certifications that provide proof. This is a great factor to look out for. There are also investments that are grouped together under the umbrella of environmental, social, and governance (ESG) and socially responsible investing (SRI) which set out criteria that businesses need to meet. This can be helpful to help you get started. 

Research company practices and investments

Alternatively, if you have the time, you can research a variety of companies to see what kind of initiatives they are involved in. Their business may not sell a sustainable solution, but many companies seek to improve the environment by engaging in eco-friendly research, energy-saving technology, developing sustainable alternatives to materials such as plastics, reducing pollution, and much more. 

There are also a variety of businesses and start-ups that are created with the intention of developing alternative solutions themselves, such as materials and energies. These companies with strong environmental commitments are easy to spot and are a great investment to make.

Bonds 

There is a range of green bonds available on the market, which represent loans to help finance green projects that are created to benefit the environment, typically run by companies or the government. These are typically made attractive with added tax incentives for the investors. 

Mutual funds

Mutual funds, such as the TIAA-CREF Social Choice Equity Fund (TICRX) are a great way to spread your investment across a range of different projects that are designed to help and benefit the environment. This increases your exposure and ensures your investments are put to good use. Some of these projects include innovative renewable energy and other technologies, which is a great way to increase your potential earning profit. 

Just with any investment on the market, you are taking a risk when you invest your money in a green business. With the growth of the eco-friendly market and innovative technology, businesses have been known to return a good profit to investors. 

Green investments are growing to new heights, as they become more important with the rise in natural disasters, government mandates and the awareness of the current climate crisis. Whether you invest as an individual, or as a business, you can make a difference by choosing to support green initiatives. 

 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.