How to Make Sustainable Investments on the Stock Market

Julie Starr • March 3, 2022

Investing your money is a great way to secure your future and build your wealth, as an individual , or an organization. While considering companies with a good market cap , you should also consider green investing. If you are trying to lead a more sustainable life, it is important to consider where you are making your investments. By investing in green stocks, you can put your money to good use and support companies that have a favorable impact on the environment by committing to certain acts, such as pollution reduction, conservation of natural resources, and other environmentally friendly practices.

Here is some more information to help you get started with green investments.

How to find sustainable investments

Unfortunately, there is no one definition of the term “green” or “sustainable”, but there are many different factors that can qualify an investment as environmentally friendly and are often open to interpretation.

Look for certifications

Firstly, many companies with green practices tend to get the relevant certifications that provide proof. This is a great factor to look out for. There are also investments that are grouped together under the umbrella of environmental, social, and governance (ESG) and socially responsible investing (SRI) which set out criteria that businesses need to meet. This can be helpful to help you get started.

Research company practices and investments

Alternatively, if you have the time, you can research a variety of companies to see what kind of initiatives they are involved in. Their business may not sell a sustainable solution, but many companies seek to improve the environment by engaging in eco-friendly research, energy-saving technology, developing sustainable alternatives to materials such as plastics, reducing pollution, and much more.

There are also a variety of businesses and start-ups that are created with the intention of developing alternative solutions themselves, such as materials and energies. These companies with strong environmental commitments are easy to spot and are a great investment to make.

Bonds

There is a range of green bonds available on the market, which represent loans to help finance green projects that are created to benefit the environment, typically run by companies or the government. These are typically made attractive with added tax incentives for the investors.

Mutual funds

Mutual funds, such as the TIAA-CREF Social Choice Equity Fund (TICRX) are a great way to spread your investment across a range of different projects that are designed to help and benefit the environment. This increases your exposure and ensures your investments are put to good use. Some of these projects include innovative renewable energy and other technologies, which is a great way to increase your potential earning profit.

Just with any investment on the market, you are taking a risk when you invest your money in a green business. With the growth of the eco-friendly market and innovative technology, businesses have been known to return a good profit to investors.

Green investments are growing to new heights, as they become more important with the rise in natural disasters, government mandates and the awareness of the current climate crisis. Whether you invest as an individual, or as a business, you can make a difference by choosing to support green initiatives.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.