3 eCommerce Business Tips Guaranteed To Help You Grow

Julie Starr • June 22, 2020



eCommerce, while a constant and ever-changing game, has never been more critical in the world of business today. With the Coronavirus pandemic affecting how consumers do their shopping, more and more people are looking online to buy their products than ever before. It’s therefore hard to disagree with the glaringly obvious rhetoric that the few winners of the pandemic are businesses that had already built up a strong eCommerce presence before the virus took hold. Those who didn’t invest in eCommerce channels up until this point are now starting to fall at the wayside and closing up shop.

With the constant evolution of digital worlds and devices, if a new business wants to survive, they need an online store to keep up with on-going changing consumer behaviors. Not only to be more relevant and to improve sales but to also build closer relationships with their potential customers. 

Here are three eCommerce tips that are crucial to helping you grow your eCommerce store and stay afloat in this ever-changing landscape.

Be Mobile Friendly
 For your business eCommerce channels to grow, a responsive website that is both Google and mobile and tablet user friendly is a must. With the ever-increasing shift towards mobile browsing, a well-designed responsive website is essential for business owners who want to continue to optimize their content while increasing their customer reach. A responsive website will react to the size of your customer’s screen, depending on the device that they are using. So stay ahead of the trends, and your competition, and build your site with a mobile-centric focus.

 

Don’t neglect your social media
Social media channels such as Instagram have seen the shift towards eCommerce and have realized the unlimited business potential, even developing eCommerce features on the app. Even if you aren’t a fan of social media personally, letting that get in the way of your online business is a bad decision that could even result at the end of your business altogether. Whether you like it or not, social media now plays an integral role in how businesses are run and how they communicate with their customers. Given this latest marketing and business strategy trend, stay relevant and up to date and hire an experienced social media manager to take care of and grow your social media channels, and focus on on-going customer outreach. By being active on social media, your business automatically looks professional and trustworthy, compelling potential consumers to visit your shopify eCommerce store . If you have an Amazon store, then you still need to use social media to your advantage. It could also be wise to look into IP Alert too.


 

Use compelling visuals
Humans are visual creatures, with 65% of us being visual learners. It’s, therefore, no surprise that high-quality visuals can help make or break a product when it comes to making sales online. In fact, one study has shown that 67% of consumers confirmed that the quality of a product image can, and does, influence their decision on whether or not to buy a said product. 

Make sure to have a variety of images available to your customers, ranging from extreme close-ups to 360-degree angle photographs that showcase the product in its entirety. Ensure that each product can be seen clearly by having a clean and crisp white backdrop and include clear and concise copy next to your images. Lastly, you always want your customer to be able to relate to you, your brand, and your products. Hone in on this crucial aspect and enhance your relatability by adding images of customers using your products, signaling to them on a subconscious level that your products are high quality and that they are missing out by not making a purchase.

eCommerce, sustainability, and growing your business can all coexist together and actually help build a better brand.

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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