Staying Up-To-Date On The Latest Sustainable Developments In Your Industry

Julie Starr • May 17, 2022



One thing that becomes clear as you start diving into the question of sustainability in your business is that we are fast heading towards a future with a wide range of options that you could be first in line to implement. However, sometimes things move so fast, that it’s no surprise that you might find it tough to keep up with everything. T that end, how do you make sure that you’re able to keep up and make sure you’re implementing what changes you can.

Follow the news for the trends

If you want to see the technology that is at its most ready to start applying in your own company, then you should make sure that you’re following the business sustainability trends in the news. This way, you can keep up with the services that are offering actionable options, such as the various ways you can better share data about sustainable practices, the sustainable packaging and waste reduction methods you can utilize, and the different green initiatives that you can start getting involved with. There are several sustainable business blogs you can follow, and you can be sure to get a digest of tips and updates here.

Keep up with the research

You might want to make sure that you’re going a little beyond what’s available now and to prepare your business for what might come in the future. When it comes to staying competitive, often being on the front line and being an innovator can help. Just look at how Tesla benefited from being an innovator in electric car design. To that ends, there are organizations like Nova Science Publishers Inc and other publishers that are regularly putting out not just hard research but white papers that should be of interest to industry leaders who are looking to be at the forefront of a sustainable transformation in the future. Keep up to date with your reading and you will be amongst the first to know of the developments to come.

Look to conventions and sustainability events

Reading is one thing, but if you want to be involved on the ground level, then you have to ensure that you are out there, meeting and talking with those who are helping to bring sustainable technologies and innovations to the market. To that end, you should be looking at the range of sustainable business and technology events that are coming down the pipeline. Sites like GreenBiz make it easy to track events so that you can find those that are most relevant to your industry and close enough for you to attend. Here, you can start getting involved in the testing and early access processes for some of the solutions that might be making it to market in the near future.

No one can keep up with every change, so don’t feel too bad if you’re not able to be the first in line to make a more sustainable business with the latest technologies and techniques. Hopefully, the ideas above will help you stay relevant and effective in your practices.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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