How Your Sustainable Business can Diversify its Finances

Julie Starr • May 16, 2022



Sustainability is a big word that can mean different things to different people. To some, it might mean being environmentally conscious in everything you do. To others, it might mean running a business with social and environmental responsibility in mind. But, no matter what your definition of sustainability is, one thing is for sure: sustainable businesses need to diversify their finances if they want to be successful in the long run. This blog post will discuss some of the ways you can do just that!

1) Diversify your customer base

One way to diversify your finances is to ensure you’re not putting all your eggs in one basket. In other words, don’t rely on just a few customers or clients to keep your business afloat. If you have a sustainable business, chances are you’re already doing an excellent job of attracting a wide range of customers. But it’s always good to evaluate your customer base from time to time and make sure you’re not too reliant on any one group.

Consider ways to attract new customers and keep your existing ones coming back. This could include things like offering loyalty programs, discounts, or unique selling points that appeal to different groups of people. By having a diverse customer base, you’ll be less likely to feel the sting if one group decides to take their business elsewhere.

2) Offer a variety of products or services

If you want to attract a wider range of customers, it’s important to offer various products or services. This way, you can appeal to different needs and budgets . For example, if you sell eco-friendly home goods, you could also offer green cleaning services. 

Or, if you run a sustainable farm, you could sell produce and eggs and meat. By offering a variety of items, you’ll be able to reach a larger market and generate more revenue for your business. Plus, it’ll be easier to weather any changes in the market since you won’t be as reliant on any one product or service.

3) Diversify your business’ payment options

 

In the past, businesses could only accept payments in fiat currency (e.g., USD, EUR, etc.). But with the advent of cryptocurrency, and how it’s never been easier to earn crypto, there’s now a new way to diversify your business’ payment options. By accepting crypto payments into your   crypto bank account  , you can open up your business to a whole new world of customers and clients. Plus, you’ll be able to avoid some of the fees associated with traditional payment methods.

 

If you’re not sure how to get started with crypto payments, don’t worry! There are plenty of resources out there to help you get started. And once you start accepting crypto payments, you’ll be well on your way to diversifying your business’ finances.

In conclusion, sustainable businesses need to diversify their finances if they want to be successful in the long run. By diversifying your customer base, offering various products or services, and accepting crypto payments, you’ll be well on your way to financial success.

 

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.