Making Your Digital Tech Setup A Little Greener

Julie Starr • May 18, 2021



When sustainability matters to you and your business, you should be looking at ways to apply it to every facet of the business. This includes those that, on the face of it, aren’t entirely eco-friendly. Digital technology in the office is resource-intensive, but we all rely on it. For that reason, we’re going to look at how to inject some environmental consciousness into it.

Buy devices that have been pre-owned

You want to make sure that the digital devices in the office are efficient, run well, and effectively do the job that you want them to. As such, you might be worried that pre-owned devices have seen a little too much wear and tear to meet your needs. However, there are plenty of stores that sell refurbished computers and other digital technology hardware, meaning that they are maintained to make sure that they reach the standard of effectiveness and operational efficiency that your business needs.

Keep your tech in the best condition

Aside from making sure that you buy pre-owned, another way to make sure that you’re not taking part in the cyclical model of consumption and waste that is prevalent in the tech world is to use your tech for as long as possible. There are times that you need to upgrade or recognize that wear and tear take their toll and hardware must be replaced. However, with the help of IT support services , you can hold that day back for as long as possible. The better you take care of your IT now, the longer you can use it without needing to splurge on replacements.

Don’t rely on sleep modes

If you want to adopt the tenants of green technology in the business, then the first thing you have to try to eliminate is phantom energy, also known as vampire energy. Effectively, when you leave your devices in a standby mode and plugged into the mains with the power turned on, you’re consuming a lot of energy for no good reason except for a few seconds of time saved when you activate the work station again. This wastes energy and costs money in the long run, so it’s worth cutting it out as best as you can.

Get paperless as soon as you can

Your digital tech setup is going to be one of the biggest energy consumers in the business, even if you work to eliminate phantom energy. To that end, you should also think of where you can use it to save resources in order to offset the resources that it used. When you go paperless with your tech, it means that not only are you not using up paper, you’re also saving ink and the energy that it takes to run your printer. You can even save space in the office since you don’t have as much paper to file away.

There’s no denying that a lot of resources are used in the production and running of your digital technology systems. However, as long as you’re going to be relying on them, you should consider implementing the points above.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.