This Is How To Reduce Your Business’s Carbon Emissions In 2021

Julie Starr • May 21, 2021



If you want your business to survive the long haul, then minimizing the carbon emissions it produces is vital. The reason? Well, apart from it being the morally right choice, consumers now expect greener practices from their businesses, it can save you money and it’s great PR. The good news is you can find out all about how to reduce your business’s carbon emissions in the post below. Read on to find out more. 

Make sustainability an operational value for your business 

Operational values are a commitment to run your business in a certain way. The idea is that such values should guide everything you do, from the most significant decisions to the choices you make when ordering office supplies . By ensuring that sustainability in the form of reduced C02 emissions is woven into the fabric of your business, you have the best chance of affecting real change. 

Use renewable fuels 

One of the most straightforward ways for any business to reduce their C02 emissions is to use renewable fuels instead of fossil fuels. The good news is there are many different types of renewable fuels to consider. The first of these is solar energy generated by collecting the rays of the sun. Then there is wind energy which is generated by harnessing the power of the wind with specially designed mills. 

Alternatively, biomass fuels are also becoming very popular. Indeed, Geoff Hirson , a renewable field expert, suggests that [they will] offer [the] opportunity to reach [a]‘carbon neutral’ Future. Something that means opting to use fuels converted from biomass could be the perfect way to ensure your business reduces its carbon emissions. 

Swap to a fleet of electric vehicles 

Many businesses need a fleet of vehicles to run, from company cars that allow sales reps to travel the country, to vans that bring resources and deliver their products. Indeed, even businesses that do not have their own fleet often outsource this task to a professional logistics firm. Of course, the problem here is that vehicles traditionally pump a great deal of C02, out and into the atmosphere. However, some solutions can help here. 

The first is to opt to use a carbon-neutral logistics firm for the needs of your business. While the second is to invest in your very own fleet of electric vehicles (EVs). After all, EVs have much lower direct emissions and are also being manufactured with fewer emissions all the time. However, it is also wise to remember that even when using EVs, choosing local and carbon-neutral suppliers wherever possible will also help to make a big difference here. 

Reuse and recycle 

Finally, you can also reduce your business’s carbon footprint by reusing and recycling as many of your resources as possible. Indeed, recycling is vital to any business looking to reduce their C02 emissions. This is because every time you reuse an item rather than pick up a new one, you save vast amounts of energy that would have been used in the production process. Add that up over the year and it can make a huge difference in C02 emissions. 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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