Thinking About Starting Your Own Business? Read This First!

Julie Starr • May 18, 2021



There is a huge step to take if you want to
start your own business and be someone who feels as if they matter. Many of us spend time staring out of the window of the office and daydreaming about the things that we really want in life. For some of us, it’s an international vacation complete with cocktails. For others, it’s the chance to branch out and start their own business.

 

You can make list after list of the ideas that you have for a business, but unless you pick one, you won’t be able to start anywhere. You can make a lot of progress with your dreams if you take the pen off the paper and actually go for what you want. One of the best ways that you can see how your skills are going for you is to actually take the plunge and start a business that makes sense for you. If you want to own your own business, you should go for it as early as possible. So, with this in mind, here are some things that you should think about before starting your own business.


  • Your Business Concept: Before diving into the entrepreneurial journey, it's crucial to have a clear and compelling business concept. This involves understanding what your business will offer, who your target audience is, and what makes your idea unique or necessary in the market. 
  • Business Plan: A solid business plan is the blueprint for your success. This should include your business objectives, marketing strategies, operational plan, and financial projections. A well-thought-out plan not only helps in organizing your thoughts but also is crucial when seeking funding or partnerships.
  • A Business Name: The name of your business is your first impression in the market. It's important to choose a name that is memorable, reflects your brand identity, and resonates with your target audience. Utilizing a premium business name generator can help in brainstorming creative and unique names, ensuring that your business stands out and is easily identifiable.
  • The money. Oh, yes, you need to think about the money, but it’s not about the money you could earn here. It’s about the money it will cost you to begin on your own. You may need used trucks or other vehicles to get your business off the ground, and if that’s the case, you’re going to need cash to help you to do it. You will have a lot more chance of success if you have money in your business to carry you through it.
  • The flexibility. The chance to get out there and work the hours you please is a good reason to go ahead and start out on your own. The first few years you will be working all of the hours that you can to get your business off the ground and successful, but that doesn’t mean that it will always be inhumanely busy! 
  • Better balance. Most people choose to go out of their way to start their own business, and they do it for the better work and life balance that they can get. When you set your own schedule, you can finally start working the way you want to work and not the way that someone else is telling you to work. Setting your own schedule makes a very big difference to the way that you work!
  • Control. When you take control of your own business, you get to choose everything. From the color of the trucks you buy to the space you pick to store the things that you need to store, you are the one in total control of it all.
  • You get to be independent. No one is telling you what to do anymore. You can take all of the things that you hated about being an employee and ensure that none of your new staff feels that way about you. It’s a good way to ensure that you are the best you can be.
By Julie Starr April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
By Julie Starr April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.