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Thinking About Starting Your Own Business? Read This First!
Julie Starr • May 18, 2021
There is a huge step to take if you want to
start your own business
and be someone who feels as if they matter. Many of us spend time staring out of the window of the office and daydreaming about the things that we really want in life. For some of us, it’s an international vacation complete with cocktails. For others, it’s the chance to branch out and start their own business.
You can make list after list of the ideas that you have for a business, but unless you pick one, you won’t be able to start anywhere. You can make a lot of progress with your dreams if you take the pen off the paper and actually go for what you want. One of the best ways that you can see how your skills are going for you is to actually take the plunge and start a business that makes sense for you. If you want to own your own business, you should go for it as early as possible. So, with this in mind, here are some things that you should think about before starting your own business.
- Your Business Concept: Before diving into the entrepreneurial journey, it's crucial to have a clear and compelling business concept. This involves understanding what your business will offer, who your target audience is, and what makes your idea unique or necessary in the market.
- Business Plan: A solid business plan is the blueprint for your success. This should include your business objectives, marketing strategies, operational plan, and financial projections. A well-thought-out plan not only helps in organizing your thoughts but also is crucial when seeking funding or partnerships.
- A Business Name: The name of your business is your first impression in the market. It's important to choose a name that is memorable, reflects your brand identity, and resonates with your target audience. Utilizing a premium business name generator can help in brainstorming creative and unique names, ensuring that your business stands out and is easily identifiable.
- The money. Oh, yes, you need to think about the money, but it’s not about the money you could earn here. It’s about the money it will cost you to begin on your own. You may need used trucks or other vehicles to get your business off the ground, and if that’s the case, you’re going to need cash to help you to do it. You will have a lot more chance of success if you have money in your business to carry you through it.
- The flexibility. The chance to get out there and work the hours you please is a good reason to go ahead and start out on your own. The first few years you will be working all of the hours that you can to get your business off the ground and successful, but that doesn’t mean that it will always be inhumanely busy!
- Better balance. Most people choose to go out of their way to start their own business, and they do it for the better work and life balance that they can get. When you set your own schedule, you can finally start working the way you want to work and not the way that someone else is telling you to work. Setting your own schedule makes a very big difference to the way that you work!
- Control. When you take control of your own business, you get to choose everything. From the color of the trucks you buy to the space you pick to store the things that you need to store, you are the one in total control of it all.
- You get to be independent. No one is telling you what to do anymore. You can take all of the things that you hated about being an employee and ensure that none of your new staff feels that way about you. It’s a good way to ensure that you are the best you can be.
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.