Set Up A New Company To Be Green And Great From Day One

Julie Starr • March 4, 2022



Are you thinking about setting up a new company? If so, then you need to work on ensuring that your business is green friendly from day one. Achieving a higher level of sustainability will improve the perception of your business and guarantee that you look like a brand that is prepared for the challenges of the future. So, how can you make your company eco-friendly from the first day on the market? Here are some of the options that you should explore with your business model. 

Choose The Right Office Space

First, you should think about choosing the right office or business space. You need to choose a location that is eco-friendly. For instance, you should try and find a space that provides the right level of insulation. This will be useful through both the winter and summer months, preventing your energy bill from smashing through the roof. We’ll discuss tech options a little further down but it’s worth noting that some business properties have tech equipment built-in and integrated as part of the location. When you explore a business space, make sure that you check whether the tech being used is eco-friendly. Ideally, it should have an A+ rating for energy usage. 

Renewable Energy

Of course, if you are thinking about reducing your energy usage, then you might also want to explore renewable energy options that you can use in your business model. For instance, you should consider solar panels. Solar panels used to be expensive, but these days they can fit into the budget of any business that you might be working with. Particularly when you explore the different subsidies available. Storage solutions can also guarantee that you can use the energy you create at the point when it would benefit your business and your bills the most. 

The Right Tech Solutions 

Next, you need to focus on exploring the right tech solutions in your business model. The best tech solutions will mean that you can conserve energy without impacting the service that you provide to your clients. For instance, you might be thinking about integrating IoT technology into your business model. If so, then you need to make sure that you do invest everything required for an effective setup including IoT SIM cards . But you should also consider whether the tech you are using matches the green standard that you want in your business model.

Packaging 

If you are selling products to customers and clients, then it’s important to think about aspects of your business model such as packaging. This is a key point that customers are going to notice because it will impact them directly. As such, you need to think carefully about the materials that you are using in your business packaging. As well as being green, they still need to keep products safe. This is particularly important if you are planning on selling products that are either breakable or hazardous. If you are using an outsourcing solution, you should also check their green standards too. It’s important that they match your own. 

Vehicles

For some business models, it will be important to think about the vehicles that you are using. For instance, you could be running a logistics service. The vehicle you select will have a huge impact on the costs of your company as well as the impression you create with clients. For instance, you might want to think about investing in a fleet of hybrid vehicles. If you are exploring this possibility, then you just need to think about the cost of maintenance. This must fit into your monthly and annual budget without any issues. Some reports suggest that hybrids are more expensive to maintain. 

Marketing 

Finally, you should think about the marketing for your company. There areeco-friendly marketing options that should be explored. For instance, these days, you should avoid using flyers and other paper marketing tactics. If you use these options then you will likely end up in trouble for harming the environment due to using unnecessary amounts of paper. Instead, you might want to focus on a digital marketing strategy. You can still gain the same level of attention when you explore the right options here. 

We hope this helps you understand some of the key steps that you can take to ensure that your company is green friendly from the first day you open the doors. In doing so, you can gain the benefits of keeping your company sustainable in both the short and long term. This includes lower costs and a more positive reception from customers and clients.

 

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.