Set Up A New Company To Be Green And Great From Day One

Julie Starr • Mar 04, 2022



Are you thinking about setting up a new company? If so, then you need to work on ensuring that your business is green friendly from day one. Achieving a higher level of sustainability will improve the perception of your business and guarantee that you look like a brand that is prepared for the challenges of the future. So, how can you make your company eco-friendly from the first day on the market? Here are some of the options that you should explore with your business model. 

Choose The Right Office Space

First, you should think about choosing the right office or business space. You need to choose a location that is eco-friendly. For instance, you should try and find a space that provides the right level of insulation. This will be useful through both the winter and summer months, preventing your energy bill from smashing through the roof. We’ll discuss tech options a little further down but it’s worth noting that some business properties have tech equipment built-in and integrated as part of the location. When you explore a business space, make sure that you check whether the tech being used is eco-friendly. Ideally, it should have an A+ rating for energy usage. 

Renewable Energy

Of course, if you are thinking about reducing your energy usage, then you might also want to explore renewable energy options that you can use in your business model. For instance, you should consider solar panels. Solar panels used to be expensive, but these days they can fit into the budget of any business that you might be working with. Particularly when you explore the different subsidies available. Storage solutions can also guarantee that you can use the energy you create at the point when it would benefit your business and your bills the most. 

The Right Tech Solutions 

Next, you need to focus on exploring the right tech solutions in your business model. The best tech solutions will mean that you can conserve energy without impacting the service that you provide to your clients. For instance, you might be thinking about integrating IoT technology into your business model. If so, then you need to make sure that you do invest everything required for an effective setup including IoT SIM cards . But you should also consider whether the tech you are using matches the green standard that you want in your business model.

Packaging 

If you are selling products to customers and clients, then it’s important to think about aspects of your business model such as packaging. This is a key point that customers are going to notice because it will impact them directly. As such, you need to think carefully about the materials that you are using in your business packaging. As well as being green, they still need to keep products safe. This is particularly important if you are planning on selling products that are either breakable or hazardous. If you are using an outsourcing solution, you should also check their green standards too. It’s important that they match your own. 

Vehicles

For some business models, it will be important to think about the vehicles that you are using. For instance, you could be running a logistics service. The vehicle you select will have a huge impact on the costs of your company as well as the impression you create with clients. For instance, you might want to think about investing in a fleet of hybrid vehicles. If you are exploring this possibility, then you just need to think about the cost of maintenance. This must fit into your monthly and annual budget without any issues. Some reports suggest that hybrids are more expensive to maintain. 

Marketing 

Finally, you should think about the marketing for your company. There areeco-friendly marketing options that should be explored. For instance, these days, you should avoid using flyers and other paper marketing tactics. If you use these options then you will likely end up in trouble for harming the environment due to using unnecessary amounts of paper. Instead, you might want to focus on a digital marketing strategy. You can still gain the same level of attention when you explore the right options here. 

We hope this helps you understand some of the key steps that you can take to ensure that your company is green friendly from the first day you open the doors. In doing so, you can gain the benefits of keeping your company sustainable in both the short and long term. This includes lower costs and a more positive reception from customers and clients.

 

6 Effective Ways To Offer Value To Customers

By Julie Starr • 02 May, 2024
Understanding that acquiring new customers can cost up to five times more than retaining them empowers you to make strategic decisions. If you're not offering value to your customers, you won't be able to retain existing ones or attract new ones. In a world where there are seemingly a million customers all offering the same thing, standing out above the noise and offering value to your customers can boost retention. Look At What You Do Well To offer value and identify the reasons why people do business with you or what makes them choose you, take pride in what you do well. Where do you excel? What entices people? What are you most proud of? It is in these areas that you find value and get a better idea of what customers want and expect. Improve Your Brand Image and Perception How people see and perceive your brand will show them what you have to offer and can be a great way to help people connect with your brand. Be clear about who you are and what you represent. It might be that your whole company is built on sustainability, and if people know this and can align with your beliefs, then you can develop a relationship with them based on mutual goals and ideals. Take some time to see what your brand perception is and what message you are putting out there about who you are, and if it doesn't wholly represent you, then you can work on changing this so the message is clear and representative of what the company is about. This can be a great way to offer people value and something another brand provides. Improved Quality The quality of what you should always be top-notch, but you can still go a little extra. It doesn't matter if you're selling whole podcasts, parts, repairs, or services; the level of quality received by the customers for the price point will often play a massive factor in whether or not they will make another purchase or become a regular customer. Even if you don't offer anything else that seems exemplary, if people are more than satisfied with the output level, you can guarantee they will definitely be back. So whether you upgrade the quality of your ingredients for food and drink-based products, offer additional content or support for your services, or outsource to machine shops for fabrication requirements, improve the quality of what you do to give you that edge over competitors. Provide A Positive Experience Value isn't always about something you offer for a price point; it's about the experience as a whole and, oftentimes, the things you don't do. By providing all customers with a positive experience , you can leave a lasting impression in their minds that they really enjoyed their contact with your company. This will help to ensure they come back to you time and again, feeling they have received a good service and this is of value to them. Many customers want to know their business is appreciated, and you can do this by ensuring that each and every interaction with your company is a smooth, positive one that requires little to no effort with a good payoff at the end of the transaction. Quality Over Price Sure, you can go out there and undercut your competitors, but this tactic isn't always the best, nor does it work for everyone. However, what you can do is emphasize the quality of the product and justify its price point. Even if it's slightly more expensive than your competitors, you can win people over by showing exactly what they're getting for their money and why it's worth its price tag. Don't be tempted to hike the price point up to give it an air of superior quality. You still need to be pricing realistically; however, by focusing on the benefits of the value of what you're offering over the price, you can show people lie in purchasing from you. Educate customers By offering tutorials, demonstrations, trial products or services, FAQs, and practical assistance, you not only offer a good value product or service but also give customers a chance to learn more about you, what you do, what you stand for, and what your company is all about.  This, in turn, along with good customer service and knowledgeable representatives, will offer your customers value as they will be able to understand your product or service better and know you're investing in our product and that you care about their experience. There are many ways to offer value to customers besides discounts or freebies. Any of these options can directly benefit your business and require little outlay.

Embracing Sustainability: How To Shift Your Business Efforts For A Greener Future

By Julie Starr • 26 Apr, 2024
Imagine walking into a world where every business breathes sustainability. Great, right? That’s where we’re all headed, and today, we’re looking into how your business can join this green revolution. It’s not just about planting trees or cutting back on plastic; it’s about a total game-change in how we think about business. Reimagining Your Supply Chain Alright, let’s talk about your supply chain. It’s the backbone of your company, and it might be time to give it a little eco-friendly makeover. Instead of just churning products through a one-way street from creation to landfill, think about making it a circular journey. How? By designing products that can be recycled or reused at the end of their life. This little twist not only reduces waste but could also save you some money and spark some serious innovation. Investing In Sustainable Technologies Now, onto tech. Investing in the latest tech can seem like a luxury, but when it comes to sustainability, it’s more of a necessity. Technologies like AI can make your operations super efficient, slashing energy costs and reducing waste before it even happens. And then there’s blockchain. It’s not just for crypto enthusiasts; it can help you keep your supply chain transparent, letting everyone check if you’re keeping your green promises. Empowering Employees And Building A Culture Of Sustainability But technology and plans are only part of the picture. The real magic happens when your team gets in on the action. Start with some fun workshops or team challenges—anything that gets everyone thinking about sustainability. Maybe set up a green squad within the company who can lead the charge and come up with fresh ideas. Remember, if your team is excited about a project, they’ll put their hearts into making it work. Customizing Your Sustainable Transformation Tailoring your sustainability efforts can be tricky, but it’s a lot smoother with some expert guidance, like ZBrains’ Zoho Consulting services. They’re great at tweaking Zoho’s tools to fit just right with what your business needs. Need to track your energy usage or cut down on waste? They’ve got an app for that. Automation? Yep, they can make those repetitive tasks disappear, too, all while keeping Mother Earth happy. Building Partnerships For Sustainable Innovation Going solo can be tough. Why not buddy up? Collaborating with other companies or non-profits can lead to some groundbreaking eco-friendly innovations. It’s all about sharing what you know, pooling resources, and sometimes, pushing for changes that make it easier for businesses to be green. Plus, working together means you can share the spotlight when your cool new sustainable project hits the headlines! Going Beyond Compliance Lastly, don’t just play by the rules—aim higher. There’s a whole world of eco-certifications out there that can push your business to do better. Whether it’s getting a LEED certification or joining the ranks of B Corps, going the extra mile not only helps the planet but also polishes your brand’s reputation. Think about it: customers love companies that care, so why not be the one they love? Conclusion Switching up your business to be more sustainable might seem like a big leap, but it’s all about taking one step at a time. Whether it’s rethinking your supply chain or empowering your team to lead the charge, every little action counts. Ready to start? Let’s make your business not just better, but greener and more resilient for the future.
Share by: