Set Up A New Company To Be Green And Great From Day One

Julie Starr • March 4, 2022



Are you thinking about setting up a new company? If so, then you need to work on ensuring that your business is green friendly from day one. Achieving a higher level of sustainability will improve the perception of your business and guarantee that you look like a brand that is prepared for the challenges of the future. So, how can you make your company eco-friendly from the first day on the market? Here are some of the options that you should explore with your business model. 

Choose The Right Office Space

First, you should think about choosing the right office or business space. You need to choose a location that is eco-friendly. For instance, you should try and find a space that provides the right level of insulation. This will be useful through both the winter and summer months, preventing your energy bill from smashing through the roof. We’ll discuss tech options a little further down but it’s worth noting that some business properties have tech equipment built-in and integrated as part of the location. When you explore a business space, make sure that you check whether the tech being used is eco-friendly. Ideally, it should have an A+ rating for energy usage. 

Renewable Energy

Of course, if you are thinking about reducing your energy usage, then you might also want to explore renewable energy options that you can use in your business model. For instance, you should consider solar panels. Solar panels used to be expensive, but these days they can fit into the budget of any business that you might be working with. Particularly when you explore the different subsidies available. Storage solutions can also guarantee that you can use the energy you create at the point when it would benefit your business and your bills the most. 

The Right Tech Solutions 

Next, you need to focus on exploring the right tech solutions in your business model. The best tech solutions will mean that you can conserve energy without impacting the service that you provide to your clients. For instance, you might be thinking about integrating IoT technology into your business model. If so, then you need to make sure that you do invest everything required for an effective setup including IoT SIM cards . But you should also consider whether the tech you are using matches the green standard that you want in your business model.

Packaging 

If you are selling products to customers and clients, then it’s important to think about aspects of your business model such as packaging. This is a key point that customers are going to notice because it will impact them directly. As such, you need to think carefully about the materials that you are using in your business packaging. As well as being green, they still need to keep products safe. This is particularly important if you are planning on selling products that are either breakable or hazardous. If you are using an outsourcing solution, you should also check their green standards too. It’s important that they match your own. 

Vehicles

For some business models, it will be important to think about the vehicles that you are using. For instance, you could be running a logistics service. The vehicle you select will have a huge impact on the costs of your company as well as the impression you create with clients. For instance, you might want to think about investing in a fleet of hybrid vehicles. If you are exploring this possibility, then you just need to think about the cost of maintenance. This must fit into your monthly and annual budget without any issues. Some reports suggest that hybrids are more expensive to maintain. 

Marketing 

Finally, you should think about the marketing for your company. There areeco-friendly marketing options that should be explored. For instance, these days, you should avoid using flyers and other paper marketing tactics. If you use these options then you will likely end up in trouble for harming the environment due to using unnecessary amounts of paper. Instead, you might want to focus on a digital marketing strategy. You can still gain the same level of attention when you explore the right options here. 

We hope this helps you understand some of the key steps that you can take to ensure that your company is green friendly from the first day you open the doors. In doing so, you can gain the benefits of keeping your company sustainable in both the short and long term. This includes lower costs and a more positive reception from customers and clients.

 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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