Sustainability Is Changing The Workplace, But Are These Changes Going To Affect Employees?

Julie Starr • June 10, 2021



Many companies are turning their ways to become more sustainable. However many companies and especially their employees are feeling a little unsure of what these changes are likely to be and above all, will they be safe for them and will they benefit from them. The answers may vary, however, we can first look at the types of changes that some companies may want to implement. 

The effect of the supply chain on sustainability is generally seen in the public negatively – as a waste of toxic gases from vehicles, aircraft, and containers, as environmental pollutants from cardboard packaging and broken surfaces thrown into the trash at the end of their use, and as a noise nuisance near roads and airports. This is what companies are aiming to cut down on. The global emissions rate from transportation vehicles is only 14%, and the share of environmental pollution from packaging and means of takeout along the supply chain is also very low. The supply chain maintains its relatively small share of ball damage despite the huge increase in the population of 8 billion people safely. Almost 50% of the world’s population is connected to the Internet, which buys consumer goods at the click of a finger. The eyes of the world are focused on the supply chain and want it to improve, streamline and positively change the impact on the earth.

I’m worried that I won’t be qualified any longer

If you are concerned that sustainable elements implemented into companies will put your job at risk, there is minimal worry. These changes and new technologies are so new that nobody yet has a true grasp on how to operate things 100%. Therefore, your best defense against this type of worry is to look at your job’s industry and read articles that give information about how this industry is likely to develop. Will it go down the AI route? Will it begin looking at robotics or digital elements. In this instance, you can see how you can adapt your skills. 

Adapting to new things

Every company that begins to implement new regimes or digital elements, must provide their workers with the necessary training. Therefore any new equipment that may seem unfamiliar or harder to operate, will be explained in detail. However, the likeness is that these new changes are probably going to be improving the workplace, and also diminishing the risk of human error. It is the same for many industries switching to electric; such as the transportation industry. Many cars are being converted to electric. If you drive for a living, then you may want to know if your rights change if you have an accident with a different type of car. These are valid questions, therefore quality legal representation for truck accident cases is important so that you can have access to the best information relating to accidents. At the core of these changes, will be learning and growing. Naturally, there will also be an adjustment period and nothing will be expected of you overnight. Companies are learning too, and therefore, it is likely to be a very slow burner. 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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