Business Growth And Development Made Easier

Julie Starr • June 8, 2021



When running your own business , you may find it hard to look beyond the task at hand or your day-to-day operations. However, it’s incredibly important that you are able to be forward-thinking, and lay down plans ahead of time that will support your growth and development if you want to succeed. After all, if your company does not continue to grow and develop, customer satisfaction will decrease as you fail to keep up with consumer trends and habits.

With that in mind, here are some top tips and tricks that you can use to grow and develop your company. 

Take good care of your staff. The right employees can sometimes be the difference between a successful business and one which fails to take hold. Therefore, it is important you treat your staff with the appropriate care and support. To begin with, this means that you should ensure that your workplace maintains the highest health and safety standards in all areas. For example, if your employees will be spending a lot of time behind the wheel you should ensure that they are complying with drivers hours rules and regulations. Taking care of your employees means that they feel more appreciated in the workplace, and as a result, will likely complete their job to a higher standard – making business growth easier than ever. 

Update your environmental policies. If you’re looking for a way to expand your customer base, you should ensure that your environmental policies are up to scratch by avoiding common sustainability mistakes , being transparent about the products/materials you use, and reducing your carbon emissions . This is due to the fact that studies suggest that customers are more likely to purchase products or services from companies with strong environmental protection policies. As a result, refining your policy is a great way to grow your business, while taking care of the planet. 

If improving your environmental credentials is costly, then you can investigate the use of a credit union small business loan to bridge the cost. 

Boost your productivity. If you want to run a successful business, you need to ensure that you are as productive as possible. By boosting your productivity at work , you’ll be able to improve both the quality of your work and the amount of time it takes to complete certain tasks. Thankfully, there are many ways in which you can boost your productivity in the name of business growth and development. For example, you can outsource staff to tackle all of your administrative duties, as opposed to spending hours performing these tasks yourself. 

Get online. Changing consumer habits and the COVID-19 pandemic means that online shopping has reached new heights. This means that businesses without an online presence will struggle to grow beyond their current customer base or local area. Therefore, if you are looking to grow your business, you should start by developing your online presence. This means far more than giving your website a little update, you should also think carefully about curating a strong social media presence. Having an active social media account, complete with quality content, will help you reach a global audience and increase your revenue significantly.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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