Business Growth And Development Made Easier

Julie Starr • June 8, 2021



When running your own business , you may find it hard to look beyond the task at hand or your day-to-day operations. However, it’s incredibly important that you are able to be forward-thinking, and lay down plans ahead of time that will support your growth and development if you want to succeed. After all, if your company does not continue to grow and develop, customer satisfaction will decrease as you fail to keep up with consumer trends and habits.

With that in mind, here are some top tips and tricks that you can use to grow and develop your company. 

Take good care of your staff. The right employees can sometimes be the difference between a successful business and one which fails to take hold. Therefore, it is important you treat your staff with the appropriate care and support. To begin with, this means that you should ensure that your workplace maintains the highest health and safety standards in all areas. For example, if your employees will be spending a lot of time behind the wheel you should ensure that they are complying with drivers hours rules and regulations. Taking care of your employees means that they feel more appreciated in the workplace, and as a result, will likely complete their job to a higher standard – making business growth easier than ever. 

Update your environmental policies. If you’re looking for a way to expand your customer base, you should ensure that your environmental policies are up to scratch by avoiding common sustainability mistakes , being transparent about the products/materials you use, and reducing your carbon emissions . This is due to the fact that studies suggest that customers are more likely to purchase products or services from companies with strong environmental protection policies. As a result, refining your policy is a great way to grow your business, while taking care of the planet. 

If improving your environmental credentials is costly, then you can investigate the use of a credit union small business loan to bridge the cost. 

Boost your productivity. If you want to run a successful business, you need to ensure that you are as productive as possible. By boosting your productivity at work , you’ll be able to improve both the quality of your work and the amount of time it takes to complete certain tasks. Thankfully, there are many ways in which you can boost your productivity in the name of business growth and development. For example, you can outsource staff to tackle all of your administrative duties, as opposed to spending hours performing these tasks yourself. 

Get online. Changing consumer habits and the COVID-19 pandemic means that online shopping has reached new heights. This means that businesses without an online presence will struggle to grow beyond their current customer base or local area. Therefore, if you are looking to grow your business, you should start by developing your online presence. This means far more than giving your website a little update, you should also think carefully about curating a strong social media presence. Having an active social media account, complete with quality content, will help you reach a global audience and increase your revenue significantly.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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