How To Make Your Business More Sustainable

Julie Starr • Mar 06, 2024

Sustainability within the business world has never been more important.


Not only is it crucial that we each make a concentrated effort to take better care of the planet but studies have found that “77% of consumers were more likely to buy from and remain loyal to brands that care for the environment.” More recently, 59% of customers said they would boycott brands that don't address ongoing environmental concerns.


With that in mind, here are some simple steps that you can take to make sure that your business is as sustainable as possible. 


Keep your equipment in good working order.


Keeping your equipment in good working order not only keeps your business running smoothly but also helps you to become more sustainable. This is because faulty or outdated equipment lowers energy efficiency within your business, as more power is required to keep them running. 


As a result, you should inspect your equipment regularly for any signs of damage. You should buy new parts, such as a
rotary valve, from trusted retailers when necessary. Not only will this work for the betterment of your environment, but it can also improve productivity and efficiency rates within the workplace, bringing forth an excellent ROI. 


Prioritize on-site recycling. 

Recycling on-site is also key to building upon your sustainability efforts. For example, you should ensure that you provide your team with access to recycling facilities on-site and that they are clearly labeled. This reduces the chances of recyclable items ending up in your general waste. 


Upgrade your packaging. 


Each year,
141 million tonnes of packaging waste is produced globally. While some of this is recycled, a large amount ends up at landfill sites. As such, you must make an effort to make your packaging environmentally friendly


You can achieve this goal in many ways, such as by taking a minimalistic approach to packaging. For example, send out products in a simple box, as opposed to then bagging this box. Alternatively, you could use biodegradable or recyclable materials instead of single-use plastic. 


Cut down your carbon emissions.


Finding ways to
reduce your company’s carbon emissions is also crucial. Thankfully, there are many ways in which you can achieve this goal. For example, if your team spends a lot of time on the road, switching to electric vehicles is an excellent starting point. Not only is this better for the planet, but it could also reduce travel expenditure moving forward. 


In addition to this, you should also make the switch to a renewable energy provider. Again, this comes with numerous benefits beyond reducing your environmental impact. It often means that you spend less on energy overall, which means that you have more money set aside to invest in other areas of your business. Furthermore, in some cases, this could mean that you are eligible for tax deductions, which can again work to improve your business's bottom line! 


In short, there are many ways in which you can help build a brighter, greener future within your business!

By Julie Starr 26 Apr, 2024
Imagine walking into a world where every business breathes sustainability. Great, right? That’s where we’re all headed, and today, we’re looking into how your business can join this green revolution. It’s not just about planting trees or cutting back on plastic; it’s about a total game-change in how we think about business. Reimagining Your Supply Chain Alright, let’s talk about your supply chain. It’s the backbone of your company, and it might be time to give it a little eco-friendly makeover. Instead of just churning products through a one-way street from creation to landfill, think about making it a circular journey. How? By designing products that can be recycled or reused at the end of their life. This little twist not only reduces waste but could also save you some money and spark some serious innovation. Investing In Sustainable Technologies Now, onto tech. Investing in the latest tech can seem like a luxury, but when it comes to sustainability, it’s more of a necessity. Technologies like AI can make your operations super efficient, slashing energy costs and reducing waste before it even happens. And then there’s blockchain. It’s not just for crypto enthusiasts; it can help you keep your supply chain transparent, letting everyone check if you’re keeping your green promises. Empowering Employees And Building A Culture Of Sustainability But technology and plans are only part of the picture. The real magic happens when your team gets in on the action. Start with some fun workshops or team challenges—anything that gets everyone thinking about sustainability. Maybe set up a green squad within the company who can lead the charge and come up with fresh ideas. Remember, if your team is excited about a project, they’ll put their hearts into making it work. Customizing Your Sustainable Transformation Tailoring your sustainability efforts can be tricky, but it’s a lot smoother with some expert guidance, like ZBrains’ Zoho Consulting services. They’re great at tweaking Zoho’s tools to fit just right with what your business needs. Need to track your energy usage or cut down on waste? They’ve got an app for that. Automation? Yep, they can make those repetitive tasks disappear, too, all while keeping Mother Earth happy. Building Partnerships For Sustainable Innovation Going solo can be tough. Why not buddy up? Collaborating with other companies or non-profits can lead to some groundbreaking eco-friendly innovations. It’s all about sharing what you know, pooling resources, and sometimes, pushing for changes that make it easier for businesses to be green. Plus, working together means you can share the spotlight when your cool new sustainable project hits the headlines! Going Beyond Compliance Lastly, don’t just play by the rules—aim higher. There’s a whole world of eco-certifications out there that can push your business to do better. Whether it’s getting a LEED certification or joining the ranks of B Corps, going the extra mile not only helps the planet but also polishes your brand’s reputation. Think about it: customers love companies that care, so why not be the one they love? Conclusion Switching up your business to be more sustainable might seem like a big leap, but it’s all about taking one step at a time. Whether it’s rethinking your supply chain or empowering your team to lead the charge, every little action counts. Ready to start? Let’s make your business not just better, but greener and more resilient for the future.
By Julie Starr 22 Apr, 2024
As you try to develop a sustainable brand , you need to consider what other companies you work with. These could be collaboration opportunities or suppliers and vendors that help you develop the product or service you want to sell. But, many companies may not share your values, so how can you identify the right companies that meet your eco-friendly attitude? Make Use Of Marketing Platforms It's frustrating to reach out to multiple companies to identify collaboration opportunities. For one, there’s no guarantee you even get a response, and cold emailing or other measures are rarely successful. However, you can use marketing platforms and their many features and resources to companies or influencers that align more closely with what you feel is right. Various platforms offer unique options that enable you to whittle down possible companies until you find the perfect match, saving you plenty of time. Research Their Website However, you can’t just leap into any partnership since these platforms may have outdated information, or companies could have selected everything they think will get them a partnership. As with any approach, extra research is essential. Once you’ve identified a company that seems to match your values, it’s with checking out their website. Look at their blog and customer reviews to get an idea of where their ideals lie so you can get a more transparent picture. Meet With Companies Businesses can also meet directly with potential companies when they have established the possibility of a partnership. Whether you’re looking for a better green transport service or need central laboratory services , having face-to-face conversations is a must. You can open discussions via video calls before arranging an in-person meeting which gives you the chance to visit their location, such as an office or warehouse, to ensure that you aren’t stepping into something you may regret. Look For Accreditation and Certification Modern businesses require certification and accreditation to back up claims they are the most sustainable or to prove they have adhered to necessary compliance laws and regulations. Usually, you can find this on their website but there could also be PR pieces on various industry news sites that can prove the company has obtained the necessary certificates. Identifying these certificates will add confidence they are the right company to work with. Offer Value To Them While you hope the potential partnership brings value to your company, you also need to provide value to them. This point is key for strategic collaboration as it otherwise means you take without offering anything in return. Consider what your business can do, such as increase their awareness or help them develop new research projects. In doing so, you will have a mutually beneficial partnership that helps both companies achieve the goals they have outlined for the year. Values and Value Every partnership or collaboration should bring value. This value should apply to your business and any partnerships but also your customers. If you can identify companies that align with your brand values, you’ll have an easier time developing a positive relationship that ensures you stay on track to meet your goals.
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