The Ultimate Guide To Eco-Friendly Mobile Advertising Companies

Julie Starr • November 27, 2020



During the current changing economic picture, businesses are now reaching about and implementing green ethics and workable solutions to combat climate change.

How could this help shape the future of the business of the 21st Century and beyond?

The journey can all start with you and how you see business and its place in solving climate change and reducing the carbon footprint of the global economies. 

Adopting a green mindset can not only add value to your business’s green credentials, but it can also give you massive benefits with regards to maintaining your mental health and well-being.

Sustainable Green Marketing

Green marketing came into being when the human race started to realize the negative impact on the planet. Supporting a green mission statement is now the growing new norm for the eco-conscious business, green entrepreneurs, or mobile advertising companies .

To sustain an ethical green marketing paradigm, you may consider the following practices to enhance your company:

  • Demonstrate the safety and the mindfulness of your services and product ranges.
  • Rethink packaging , transportation, your use of natural resources, for example, water and energy.
  • Be sociably responsible.
  • Implement a broad range of sustainable business practices.

Part of the green marketing strategy being adopted by a growing number of large brands shows that many are now embracing recycling programs or making commitments to donate to support green movements. 

Eco-Friendly Advertising

The definition of green advertising aims to dismantle the green image and build environmental brand awareness that fits the companies’ brand and links to the message they are trying to convey to their customers.

You can promote the green aspects of your company through your content management and how you connect with your customers and clients through blogs, mail-out campaigns, social media activity, mobile marketing, word-of-mouth, or a website.

Other activities may also include communicating your message through advertising via digital channels, TV, radio, Podcasts, and conceptional displays and installations using new green technologies.

To make a more significant impact, you could intertwine your green ethos into your brand’s identity, showing your commitment to your concept of green marketing and advertising. 

Giving To Create Change

Business and advertising are all about generating interest and garnering new clients and customers. However, making mountains of money is far from some of the more authentic aspects of living a green lifestyle and being an eco-friendly sustainable business.

You could take it one step further and fully commit to raising your green strategies by supporting environmental charities through linking your brand to raise the awareness of both the charity and your business.

You could also link products, advertising , and drive marketing towards making donations to charities. Taking this approach can also draw new customers and clients towards your business, as the awareness of green matters and living eco-friendly lifestyles are changing the global landscape and consumer marketing expectations.

It is, therefore, clear to see that every element of business can work towards a greener, sustainable existence, which includes advertising, marketing, and raise awareness of saving our planet.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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